Andy Prayogo

13+ years of experience bridging the gap between high-level creative strategy and technical execution. Currently leading the creative direction at Indonesia's largest media network (Tribun - KG Media), where I transform complex briefs into high-impact digital campaigns and rich media initiatives. Beyond my corporate leadership, I operate as a specialized Interactive Architect for a global clientele through Oak and Pine. I focus on high-conversion HTML5 ads and tech-driven design, combining the psychology of conversion with cutting-edge animation (GSAP/GWD). I am highly experienced in remote collaboration, maintaining the rigorous quality standards and fast turnaround times expected by the global market. Core Expertise: Leadership: Creative Direction, Team Management, Strategic Planning. Technical: Interactive HTML5 Ads (GWD/GSAP), Rich Media, JavaScript, UI/UX. Performance: Conversion Rate Optimization (CRO), Behavioral Initiatives. Let’s connect or check my work at www.andyprayogo.com & www.oakandpine.xyz