Andrea King

Andrea King is a proposal management and marketing professional with over a decade of experience helping a professional services firm win business through compelling, compliant RFP and RFI responses. At Kaufman & Canoles, P.C., she owns the full proposal lifecycle for a firm serving 98 attorneys across 34 practice groups, sustaining an 80% win rate across 25 to 30 annual submissions to municipalities, counties, transit agencies, school districts, and state government entities. Andrea's approach combines rigorous compliance discipline with genuine storytelling. She translates complex legal and technical concepts into clear, persuasive narratives, coordinates subject matter experts through every stage of a pursuit, and builds win themes around what clients actually value rather than generic capability statements. One notable win extended her firm's relationship with a Virginia municipality past 20 years. Beyond proposals, Andrea runs a parallel marketing communications practice, managing roughly 50 campaigns and newsletters annually across a CRM database of more than 150,000 contacts, alongside digital performance reporting and website strategy. She has also built and maintained her firm's proposal content library and authored an onboarding handbook used to train and mentor junior marketing staff. Andrea is currently completing coursework toward APMP Foundation-level certification and regularly incorporates AI tools into her workflow to improve drafting efficiency and content quality. She holds a B.S. in Human Resources Management from Western Governors University.