Amit Kumar Chatterjee

I am a results-driven Digital Marketing professional with 12+ years of experience in Digital Marketing, Performance Marketing, SEO, E-commerce, B2B/D2C Growth, Product Marketing and Go-to-Market Strategy. I specialize in building and executing full-funnel marketing strategies that drive customer acquisition, qualified leads, revenue growth and measurable ROI. My expertise includes Google Ads, Meta Ads, LinkedIn Ads, Amazon PPC, SEO, Content Marketing, CRM, Email Marketing, Marketing Automation, Social Media Marketing, Google Analytics, GTM Strategy, Product Marketing and Marketplace Growth. I have hands-on experience managing marketing budgets, optimizing ROAS, CAC, CPL, CPA, CTR, conversion rates and overall campaign performance. I have led digital marketing teams, managed multi-channel campaigns, developed sales funnels, conducted competitor and consumer analysis, and worked across both B2B and D2C business models. I also leverage AI tools such as ChatGPT, Claude, Gemini and Perplexity to improve marketing productivity, content creation, automation and campaign optimization. Beyond marketing execution, I bring strong experience in product launches, business growth, lead generation, brand building and project leadership. I successfully led the development of a company career website from scratch within 14 days, covering design, SEO and backend job-listing functionality. I have also been recognized with an Extra Miler Award and received international recognition that led to selection for a Bangkok Summit. I am passionate about combining data, technology, creativity and AI to solve business problems, build scalable growth strategies and create meaningful business impact.