Aji Nugroho

I help DTC brands turn more of their existing traffic into customers through CRO-focused design. I've spent 6+ years in Product Design, but e-commerce and CRO are where things really clicked for me. I use customer insights, UX principles, and A/B testing to uncover whats stopping visitors from buying and find ways to improve conversions. Most recently, I helped improve Nudgify, a social proof app used by 4,000+ brands, contributing to increases of up to 15% in sales and sign-ups. Today, I focus on helping DTC brands perform better. To get more out of the traffic they already have. I believe every dollar invested in CRO can help brands avoid wasting thousands in ad spend while turning more visitors into customers.