Abby Lutz

Brand and creative strategist with 4+ years of experience leading audience-driven campaigns, directing creative teams, and bringing compelling stories to life from concept through execution. Background in theatre production and program leadership has shaped a distinctly human approach to brand work - one that starts with deeply understanding an audience and builds outward from there. Key work includes a zero-ad-spend experiential campaign for a 65-person production that drove 400+ attendees, a guerrilla teaser activation that generated community-wide word-of-mouth with zero budget, and consistent delivery of multi-phase creative projects across tight timelines and stakeholder-heavy environments. Seeking a fully remote creative strategist, brand strategist, or content strategist role where storytelling, audience insight, and creative execution are at the center of the work. Open to US and global remote opportunities.