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The VP of Digital Marketing will drive the end-to-end digital marketing strategy and execution to support customer acquisition for Mashreq NEO. They will also lead new-to-bank campaigns and oversee the performance of the India-based in-house marketing team.
Drive end-to-end digital marketing strategy and execution to support acquisition for Mashreq NEO in the UAE.
Lead NTB (New-to-Bank) campaigns, ensuring strong customer adoption and engagement.
Oversee in-house digital marketing team performance (India-based), ensuring strong strategic direction, execution excellence, and measurable outcomes across campaigns.
Ensure all communications meet regulatory, brand, and product alignment requirements across channels.
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