Visual Designer (Digital Marketing Manager)

Introduction

Job Responsibilities

• Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience across the site. 

• Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components that scale across teams. 

• Audit existing pages to identify opportunities to improve visual consistency, usability, accessibility, and brand adherence. 

• Design and build reusable website components in Optimizely Visual Builder, enabling marketers to create high-quality pages efficiently. 

• Create page layouts and landing pages that balance aesthetics, usability, performance, and conversion goals. 

• Partner with developers to ensure designs are implemented accurately and efficiently. 

• Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into compelling digital experiences. 

• Ensure designs meet accessibility (WCAG) and responsive design best practices. 

• Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights into future designs. 

• Help establish and document web design standards, guidelines, and best practices. 

Knowledge and Experience

• 3+ years of experience in web, visual, or digital design. 

• Strong portfolio demonstrating modern web design, landing pages, and component-based design systems. 

• Proficiency in Figma and collaborative design workflows. 

• Experience working within and expanding design systems. 

• Strong understanding of responsive design, accessibility standards, and UX best practices. 

• Experience collaborating with cross-functional teams, including developers and marketers. 

• Strong attention to detail with the ability to balance creativity and consistency. 

Additional skills and preferences 

• Experience creating marketing graphics, campaign assets, and illustrative graphics. 

• Experience designing product visuals, diagrams, or feature illustrations. 

• Motion graphics or animation experience (After Effects, Lottie, Rive, or similar). 

• Familiarity with Optimizely CMS and Visual Builder, or other enterprise CMS platforms. 

• Understanding of HTML/CSS and how designs translate into front-end development. 

• Experience supporting experimentation and conversion rate optimization initiatives. 

Education

Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or a related field (or equivalent hands-on experience)