User Acquisition Manager (Meta)

 Posted a month ago
  
 Europe
  
2-5 years experience
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AI Summary

The role involves creating, managing, and scaling advertising campaigns on Meta while optimizing performance metrics like ROAS and CPA. You will also collaborate with product and creative teams to test hypotheses and research competitor strategies.

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced User Acquisition Manager to join one of toogeza’s clients.

Requirements

  • 2+ years of experience in user acquisition/performance marketing;

  • Experience managing budgets over $100K on Meta;

  • Strong understanding of key marketing metrics (CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention) and how they impact business performance;

  • Strong analytical skills and ability to make data-driven decisions;

  • Experience working with Amplitude/Tableau;

  • Structured thinking and systematic work approach;

  • Creativity and ability to generate high-quality ideas and hypotheses;

  • Ability to explain and support your decisions with data;

  • Ability to react quickly and adapt to changes;

  • Intermediate or higher level of English.

Responsibilities

  • Creating, managing, and scaling advertising campaigns (Meta and others);

  • Optimizing ad campaigns to achieve KPIs;

  • Owning key performance metrics such as ROAS, Spend, and others;

  • Developing and testing hypotheses to optimize user acquisition performance;

  • Working closely with PMMs and the creative team to enhance the product and ad creatives;

  • Participating in creative brainstorming sessions and generating new ideas;

  • Researching and analyzing competitors’ user acquisition strategies, including their channels and ad creatives.

What we offer

  • Creating, managing, and scaling advertising campaigns (Meta and others);

  • Optimizing ad campaigns to achieve KPIs;

  • Owning key performance metrics such as ROAS, Spend, and others;

  • Developing and testing hypotheses to optimize user acquisition performance;

  • Working closely with PMMs and the creative team to enhance the product and ad creatives;

  • Participating in creative brainstorming sessions and generating new ideas;

  • Researching and analyzing competitors’ user acquisition strategies, including their channels and ad creatives.

What’s next?

If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.

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