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AI Summary
Create original, on-camera short-form video content specifically for TikTok to build a renter-first social presence. Manage the TikTok community by engaging with users and creators while staying ahead of platform trends and formats.
Contract | 20-30 hrs/week | $50/hour | Remote (U.S.)
About the Role
Apartment List is building a bold, renter-first social presence — and TikTok is where we're going all in.
We're taking big creative swings on organic social: developing original series, experimenting with new formats, and showing up with a real point of view about renting, city life, and the realities people actually face. Social isn't an afterthought here. It's a core brand channel, and we’re investing in it accordingly.
We're looking for a TikTok-native content creator who can do two things really well: make scroll-stopping content and show up in comments like a real person. You'll be the face and voice of Apartment List on TikTok, working closely with our Social Lead to shape what renter content looks and sounds like on the platform.
If you've spent more time studying TikTok than any algorithm could explain: this role is for you.
What You'll Do
- Be an integral part of our organic, B2C social team
- Create original, on-camera short-form video content built specifically for TikTok (and cross-posting where it makes sense)
- Own TikTok community management: responding to comments, engaging with creators, participating in trends and duets/stitches in a way that feels human, not corporate
- Stay ahead of TikTok trends, sounds, and formats — and have strong opinions about which ones are worth our time
- Write your own hooks and scripts optimized for the first 3 seconds
- Film and edit content using creator-first tools (CapCut, in-app editors, etc.)
- Contribute ideas that help us evolve our voice, tone, and creative approach across all social channels
Who You Are
You’re deeply creative, comfortable on camera, and excited by the idea of helping define a
brand’s social presence—not just participating in it.
You might be a great fit if:
- You have 2+ years creating short-form organic social video, either for yourself, a brand, or both
- You have a portfolio or active social presence that shows your on-camera style and creative POV
- You're genuinely fluent in TikTok culture — the pacing, the humor, the unspoken rules, and what makes content feel human, not overly polished or “brand-y”
- You understand the difference between trend-chasing and trend-discernment
- You love experimenting with new formats and aren’t afraid to try something bold
- You understand how to balance humor, clarity, and credibility
- You can take a creative direction and elevate it with your own ideas
- You think community management is actually fun, not a chore
Tools & Skills
- Strong on-camera presence and storytelling instincts
- Experience with short-form video editing tools (CapCut, platform-native tools, Canva, etc.)
- Ability to self-shoot content (phone is great—this is about ideas and execution, not production value)
- A sharp eye for what makes content scroll-stopping
How to Apply
Please include:
- A link to your social media portfolio where we can see your on-camera work
- What's a brand you think is actually doing TikTok right — and what are they getting that most brands miss?
- What's a trend you jumped on early — and one you deliberately skipped? What was the call?
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