The manager will lead the end-to-end paid creator strategy, including talent identification, vetting, and contract management for the client's portfolio. They will also collaborate with cross-functional teams to integrate influencer programs into product launches while ensuring compliance with legal and brand guidelines.
Join the global leader in responsible marketing activation services
At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.
Purpose of the Job
Our client offers a suite of tools that is used daily by billions and trusted by over 6 million businesses.These seamlessly integrated solutions connect devices, apps, and people, fostering collaboration and transforming ideas into action. Their team sits at the nexus of brand advocacy, community, and the creator economy. Their mission is to build, cultivate, and empower the most passionate communities and influential external voices to drive authentic enthusiasm for the brand’s portfolio of products and AI. They transform loyal users into advocates and work with best-in-class creators to authentically tell our product stories.
The team requires leadership and strong expertise to develop creator strategy for Smart Home and Health Tracker categories. Cross- product and priorities program and project management may be required. This role is based remotely in the United States.
Key Responsibilities
- Influencer Strategy: Contribute to a unified, data-driven paid influencer and creator strategy across entire client portfolio, with an emphasis on Home and Health as categories.
- Contracting: Manage the entire paid creator process from talent identification, vetting, and
negotiation to contracting, brief creation, content review, and payment.
- Cross-Product Leadership: Work closely with Product Marketing Managers (PMMs) across all
brand products to integrate creator programs into major product launches and ongoing feature
campaigns.
- Compliance Measurement: Ensure all paid creator activity adheres to client’s legal, brand, and
disclosure guidelines. Establish and report on key performance indicators (KPIs) for creator
campaigns.
Knowledge, Skills + Experience
- Stakeholder Management: Excellent verbal and written communication skills with the ability to
influence and align diverse cross-functional teams (Product, Legal, Finance, Marketing, PR) at all
levels.
- Works at the pace of culture: Proven ability to thrive in ambiguity, independently prioritize tasks in
a fast-paced, high-growth environment, and communicate complex concepts clearly and
persuasively to executive leadership.
- Highly motivated, determined problem-solver with rigorous attention to detail
- Proactively seek out answers, solutions, and information
- Adaptable and comfortable in a dynamic environment, with the capability to maintain a sense of zen and positivity when directives are shifting, as well as share that calm with all around you
- You are a true team player and your first priority is the client’s satisfaction
- Self-starter and effective, highly organized problem solver
- Contains a love of efficiency, the desire to produce a high-quality deliverable, and an ability to execute against multiple projects in a technical work environment with often uncertain circumstances
- Ability to maintain strict confidentiality
- Experience engaging with multiple stakeholders and cross functional teams
- Self-motivated, flexible individual with strong communication and leadership skills
Proven ability to proactively establish rapport, credibility and influence, and drive results throughout a
highly matrixed organization
Qualifications
- Experience: 4-6 years of professional experience specifically in influencer marketing, social media marketing, or talent management.
- Program Leadership: Proven experience designing, launching, and managing a large-scale creator strategy or program with high attention to detail..
- Creator Expertise: Demonstrable experience with end-to-end paid influencer marketing, including
strategy development, talent contracting, budget management, and campaign execution.
- Technical Fluency: Deep familiarity with social media platform algorithms and creator monetization models (YouTube, TikTok, Instagram).
- Relationship Building: Exceptional interpersonal skills with the ability to build trust and maintain
professionalism with high-level executives and external partners.
- Self-Starter Mentality: Ability to navigate ambiguity and drive results in a fast-paced, global
environment.
- Industry Experience: Experience in the consumer electronics, mobile technology, or
software/ecosystem space preferred.
- Global Scope: Experience managing programs across multiple international markets preferred.
- Data Analysis: Proficiency in using data to model ROI for loyalty programs and paid creator campaigns preferred.
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You belong in our global community
Belonging is at the heart of HH Global. We don’t just talk about inclusion; our teams recognize it as a fundamental part of our culture. Join the global leader in responsible marketing activation services and bring your authentic self to a team that values you for who you are.
HH Global is an equal opportunity employer and considers all qualified applications without regard to protected characteristics.