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AI Summary
The Senior Manager of Product Marketing will own and evolve the product positioning, messaging, and category narrative, while leading the end-to-end go-to-market strategy for new products and features. This role involves deeply understanding customers to translate insights into sharper messaging, supporting sales enablement, and driving product adoption and expansion.
About Tropic
Tropic’s AI-powered Procurement Intelligence solutions gives companies like Q2 and Zendesk the insights they need to reduce spend and mitigate risk. With $15B+ in spend data and the backing of tier 1 investors like Insight Partners, Tropic is shaking up the procurement landscape, and the best is yet to come! 🌴
Location(s)
For this position, we are looking to hire someone based in the United States.
Every candidate will have at least two video interviews as part of the process before receiving an offer. We don’t run our recruiting process through chat apps.
About the role
We’re looking for a Senior Manager of Product Marketing to continue to build and own our product marketing function at Tropic. This is a high-impact, team-of-one role reporting to senior leadership, where you’ll define how we bring our product to market and how we communicate its value.
You’ll sit at the intersection of product, marketing, and revenue owning our positioning, messaging, and go-to-market strategy to drive awareness, pipeline, adoption, and growth. You’ll shape how we tell our story in a rapidly evolving category, helping customers understand how Tropic enables them to save time and money while bringing more control and visibility to their spend.
This role is ideal for someone who thrives in a fast-moving environment and is excited to both define strategy and execute, strengthening the product marketing foundation while directly influencing company growth.
What You’ll Do
- Own and evolve Tropic’s product positioning, messaging, and category narrative, clearly articulating how we help customers save time and money, and differentiating us in a crowded and evolving market.
- Lead end-to-end go-to-market strategy for new products and features, aligning product, marketing, sales, and customer teams to drive successful launches, adoption, and revenue impact.
- Deeply understand our customers, segments, and buyers by regularly engaging with prospects and customers, translating insights into sharper messaging, stronger GTM strategies, and product feedback.
- Partner with demand generation and content teams to drive pipeline growth and improve conversion across the funnel through compelling narratives for on (website) and offline (events/webinars) tactics and targeted campaigns.
- Enable sales and customer-facing teams with clear, high-impact materials (e.g., decks, one-pagers, competitive insights) that improve win rates, accelerate sales cycles, and support expansion.
- Own competitive intelligence, market insights, and contribute to pricing and packaging strategy to ensure Tropic continues to win and grow in the market.
- Drive product adoption and expansion by identifying key value moments and shaping how we educate and communicate product value to customers.
What You’ve Done
- 5+ years of product marketing experience in B2B SaaS, ideally in a high-growth or early-stage environment where you’ve owned significant scope.
- Demonstrated success owning positioning, messaging, and go-to-market strategy that drove measurable business impact (e.g., pipeline growth, improved conversion, increased adoption, or win rates).
- Deep customer empathy and the ability to translate complex products into clear, compelling narratives for a range of audiences, from practitioners to executives.
- Strong cross-functional operator who can lead through influence, manage complex projects, and align stakeholders across product, marketing, and revenue teams.
- Experience building sales enablement and working closely with sales to support both new business and expansion opportunities.
- Analytical and strategic thinker who uses data, market insights, and experimentation to refine messaging and improve performance.
- Exceptional written and verbal communicator with a high bar for clarity, quality, and craft.
Compensation
Specific to pay transparency laws, the annual base salary range for this position starts at $148,000 and may also include incentive pay, incentive stock options, and benefits. The final job level and compensation will be determined by various factors, such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, geographic location, and other business considerations.
What We Offer
- 100% medical, dental, & vision coverage for all employees + dependents
- Remote first work environment
- Virtual & in-person meetups
- $1000 annual stipend for WFH, L&D, Wellness
- Unlimited flexible vacation and holiday time off
- 14 paid company holidays
- 12-week parental leave for all parents
- Online mental health therapy
- Commuter benefits, FSA, HSA
- Award-winning values and culture
- Equity refresh program
- 401k plan
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