Social Media Manager for Yoga Studio

All Remote

Be able to write quality Marketing Copy, Convey a friendly and diplomatic vibe online, Handle & Seek Analytics, Capture moments that are engaging to an online audience.

Platform Fluency: Understanding of current social media algorithms and best practices across multiple platforms.

Software Skills: Familiarity with design and scheduling tools such as Canva, Meta Business Suite, or other similar tools is a major plus.

Communication Skills: Excellent written communication skills, attention to detail, and the ability to capture a brand's unique voice.

Motivation: Independently motivated and resourceful, using all available business sources to plan content.

Content Creation: Assist in planning, writing, and scheduling daily posts across platforms like Instagram, Facebook. Posts shall vary between short video snips (reels) and static posts.

Community Management: Monitor direct messages (DMs) and comments to engage with the audience, build brand loyalty, and address customer inquiries.

Trend Research: Track cultural moments, emerging trends, and competitor activity to pitch fresh content ideas. Collaborate with Marketing Director on generating new ideas and gathering marketing content from students, staff, etc.

Analytics & Reporting: Gather performance metrics from platforms (like impressions, engagement rates, and follower growth) and assist in putting together campaign reports.
Photo/Video Shoot Support: Assist the marketing team during photo or video shoots by organizing props, managing talent, or directing behind-the-scenes content.

Project Planning: Plan social media posts in monthly increments, so that plans can be reviewed by the Marketing Director and then executed on.

Must be able to move up and down stairs easily and position yourself as needed to capture high-quality photos and videos.

Equal Employment Opportunity Statement:

UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Accommodation Statement:

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/