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You will manage the brand voice and social media presence for Dicey, primarily on X, by creating engaging content and memes. Additionally, you will build and maintain KOL partnerships while tracking performance metrics to report on growth and engagement.
Who we are
Magic Eden became one of the fastest companies in history to reach unicorn status, just 9 months after launch. Now we've taken that energy into our next chapter: Dicey, our crypto casino and sportsbook disrupting the $180B+ iGaming and sports betting markets. We build our own tech in-house, and we use blockchain as a payment rail for faster, more secure, more transparent transactions.
The role
Most iGaming brands sound exactly the same. We're hiring someone to make sure Dicey never does.
You'll be the voice of Dicey on social every day, X first. You come up with the ideas, make most of the content yourself, and own the voice, output and growth of our main accounts. You'll report to our Marketing Lead, who sets the strategy, and you'll get full autonomy on how we show up.
Think of the coolest person at the party. Everyone wants to talk to them, they always have the line, and they never lose their composure when things get messy. That's the account we want.
Basically, an organised degen.
What you'll actually do
Run Dicey's main accounts day to day, with X as the priority: posting, replying, trend-jacking and community.
Come up with ideas. Lots of them. Turn launches, wins and world events into moments people share.
Make most of the content yourself: posts, memes, graphics and short-form video. Our creative team backs you up on bigger video production.
React in real time. When the internet moves, we're in it while it's still relevant.
Walk the line: edgy enough to be remembered, never at the expense of the brand. Know when to bite and when to let the FUD die on its own.
Build and run KOL partnerships that amplify what we're pushing through our main accounts.
Work with product on launches and announcements.
Track what's working and turn results into clear, simple reporting.
You'll fit if
You're online too much and you know it. You live in internet culture, and you know iGaming Twitter and crypto Twitter are different crowds.
You write posts that are genuinely funny, sharp and on-trend, and you write them fast.
You make your own content. You don't need a designer or an editor to ship a meme, a graphic or a short video.
You know the difference between edgy and cringe, and between bold and brand-damaging.
Drama doesn't scare you. When Dicey gets pulled in, you handle it with precision and make sure we come out on top.
You've worked with KOLs or creators and know how to run a partnership that actually moves numbers.
You're comfortable with the numbers: reach, engagement, traffic, and what to do about them.
You're proactive. You don't need permission to have an idea, and you don't need chasing to deliver it.
You're comfortable working in online casino and sports betting.
Nice to have
You're iGaming native.
You can show us posts or campaigns of yours that took off.
You can name the last brand that made you laugh on X.
What you get
Full ownership of the voice of a brand that's growing fast.
Room to grow as the team grows.
Competitive compensation.
Remote, global team.
The small print
If it goes viral, it was your idea.
If it flops, it was also your idea. Post the next one anyway.
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