Social Media Manager

THE ROLE

You own social media for every client in your pod. That means building social media calendars, writing captions, planning content themes, and making sure every post ties back to the client's launch strategy. For Tier 2+ clients, you're also scheduling, posting, and managing engagement.

You're not creating content in a vacuum. Your Account Strategist sets the strategy, you build the social execution. You work closely with the Production team when content shoots happen, and with the Media Buyer to make sure organic and paid are aligned.

WHAT YOU DO

• Build monthly social media calendars for every client in the pod (10-15 accounts)
• Write captions, hooks, and CTAs for Instagram, Facebook, TikTok, and LinkedIn
• Plan content themes aligned with launch timelines and campaign strategy
• Create or source graphics, carousels, and short-form video concepts (working with Production for shoots)
• Coordinate with Production pod for content days, photo/video assets
• Develop hashtag strategies and engagement frameworks per client
• Research trends and content formats relevant to each client's niche
• Provide content performance summaries to the Account Strategist

TIER-LEVEL RESPONSIBILITIES

• Tier 1 (Asset Creation): Create the social media calendar and content assets. Hand deliverables to the client for self-posting.
• Tier 2+ (Full Management): Create AND manage. You schedule posts, monitor engagement, respond to comments/DMs, and manage the client's social presence.

REQUIREMENTS

• 2+ years as a social media manager or content creator (agency or brand-side)
• Strong writing skills. Captions, hooks, and CTAs that sound like the client, not a template.
• Platform fluency across Instagram, Facebook, TikTok, and LinkedIn
• Understanding of content strategy tied to launches, campaigns, and sales goals (not just engagement)
• Comfortable managing multiple client accounts and meeting recurring deadlines
• Basic design skills (Canva, Adobe Express) for graphics and carousels
• Can work independently once given strategic direction

BONUS

• Experience with Pinterest strategy
• Video editing basics (Reels, TikToks, short-form clips)
• Experience working with e-commerce brands OR service-based/coaching brands
• Familiarity with scheduling tools (Later, Planoly, Meta Business Suite)