Social Media Manager

Social Media Manager

Primal Queen
Full-Time | Remote (U.S. Preferred)

About Primal Queen

Primal Queen is a fast-growing direct-to-consumer women’s wellness brand on a mission to help women feel strong, energized, and empowered through ancestral nutrition and education-first marketing.

We’re looking for a Social Media Manager who can own the day-to-day execution, growth, and community-building across Primal Queen’s organic social channels. This person will help turn our social presence into a true growth engine—building community, driving engagement, and creating content that educates, inspires, and converts.

You’ll work closely with leadership, creative, influencers, and our brand spokesperson to bring the brand to life across every touchpoint.

What You’ll Own

Social Strategy + Execution

• Own and execute Primal Queen’s organic social media strategy across:
  • Instagram
  • TikTok
  • Facebook
  • Facebook Groups / Community
  • Emerging channels as needed
• Build and manage monthly content calendars aligned with launches, campaigns, promotions, and brand initiatives
• Publish content, manage posting cadence, optimize timing, and ensure consistency

Community + Engagement

• Build a strong community around the brand by actively engaging with followers, customers, and ambassadors
• Respond to comments, DMs, and community conversations in a brand-aligned voice
• Help grow Primal Queen’s Facebook community and customer loyalty initiatives

Content Coordination

• Work closely with Shana (brand spokesperson), creative team, UGC creators, influencers, and video editors
• Coordinate content shoots, briefs, talking points, and content delivery timelines
• Repurpose top-performing paid content into organic social strategies

Performance + Optimization

• Track KPIs across engagement, growth, saves, shares, watch time, and community health
• Identify trends, platform changes, and viral opportunities
• Test new content angles, hooks, and formats based on audience behavior

Field + Event Support

• Support live events, launches, activations, or travel-based content capture as needed
• Help turn retail activations, founder moments, and customer stories into social content

What We’re Looking For

• 3+ years managing social media for DTC or eCommerce brands
• Experience in women’s wellness, supplements, beauty, health, or lifestyle brands strongly preferred
• Strong understanding of what performs organically across TikTok, IG, and Meta
• Excellent content instincts + understanding of audience psychology
• Comfortable working in a fast-paced, founder-led environment
• Organized, proactive, and execution-focused
• Experience managing communities is a major plus

What Success Looks Like

• Consistent follower growth and stronger engagement
• A thriving brand community across IG + Facebook
• Social content that feels authentic, educational, and culturally relevant
• Increased organic reach, retention, and customer trust