Social Media Coordinator, Betches Sports (Freelance)

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Are you the person in the group chat who actually watches the games, knows the storylines, and immediately says, “Wait, this would kill on TikTok”? Do you understand sports not just as competition—but as culture, fandom, drama, and internet discourse?

We are looking for a sports and pop culture obsessed, chronically online person who knows how quickly the sports news cycle moves and is tapped into every moment. If you jump at every ESPN notification, find yourself doing deep dives into athlete’s love lives, pets and hobbies, speak in memes, and schedule your plans around your favorite team’s schedule, we want to hear from you!

This is not about copying trends or pumping out generic highlight clips. It’s about original ideas, strong POVs, and making sports content that feels unmistakably Betches.

This is a part-time freelance role, requiring a commitment of approximately 15 hours a week.

Roles & Responsibilities

Content Creation

• Ideate, pitch, create and post reactionary content, both static and video, in the tone of Betches Sports

• Keep a finger on the pulse of major trending sports topics and pitch content that is relevant to the biggest stories happening in sports

• Be available for quick turn, video edit support as needed

• Assist in development and creation of serialized sports content

• Manage cadence of Betches Sports Instagram Stories, building out calendars that include space for both reactionary content and community building interactive series

Real-Time & Live Coverage

• Provide live and reactive coverage for predetermined games and major sports moments, including select nights and weekends.

• Balance proactive planning with reactive content during fast-moving news cycles.

• Identify moments worth amplifying in real time and execute quickly.

Sports POV & Cultural Fluency

• Bring deep knowledge of major sports leagues, athletes, storylines, and fan behavior (especially NFL, F1, WNBA, NWSL, college sports, and pop-culture-adjacent sports moments).

• Identify which sports stories are internet stories—and know how to frame them for a women-first, culture-forward audience.

• Proactively pitch video ideas tied to the sports calendar, social chatter, and breaking news.

Social Ownership & Community

• Contribute to and help manage the social posting calendar and cadence.

• Engage with comments and community conversations to reinforce brand voice and deepen fan connection.

• Monitor social chatter and fan sentiment to inform content decisions.

• Create content designed to drive engagement, debate, saves, shares, and group chat moments, not just passive views.

Technical & Creative Skills

• Edit quickly and confidently using Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools.

• Strong instincts for pacing, captions, framing, audio, and storytelling optimized for mobile and short attention spans.

• Comfortable with creator-style, lo-fi production when it serves the moment—this does not need to feel overly polished.

• Bonus: experience with motion graphics, After Effects, or advanced captioning workflows.
  

Qualifications

• Deep sports knowledge and genuine sports fandom — this is the #1 requirement. You follow games, athletes, storylines, and online discourse daily.

• At least 3 years experience creating content for social media, either for yourself or for a Sports/Entertainment brand

• Working knowledge of Canva and Premiere/Capcut/InShot/Edits or another video editing software

• A strong POV when it comes to sports content – we don’t report what’s happening in sports, we drive cultural conversations around sports

• To know ball in a way that allows you to make niche references that the girls will love and appreciate

• A willingness to rage bait sports fans (without being mean about it)

Preferred

• Experience working with sports media, digital publishers, or creator-led brands.

• Familiarity with social analytics and performance-driven iteration.

• Understanding of how organic social content supports broader brand, editorial, or sponsorship goals.

• A genuine fan of Betches who understands our voice, humor, and cultural influence.

Please submit:

• Your resume

• Links to relevant social profiles and/or a portfolio of content

• Examples of sports-related content you’ve created (metrics encouraged but not required)

We’re most interested in how you think about sports on the internet—your POV, instincts, and creativity—along with your ability to execute.

Compensation

The hourly compensation for this role is $25 an hour.

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.