Social Media Community Manager
Please mention DailyRemote when applying
AI Summary
Title: Community Manager – Social Media
Location: American Fork, UT - Remote
Department: Marketing
Reports to: Senior Manager, Social Media
About BUILT
At BUILT, we don’t just make protein bars, we’ve redefined them. Our promise is to indulge the snacking senses in unexpected, better-for you ways. Our flagship BUILT Puff has 17g of protein and a light, marshmallow-y texture. You’ll see why so many people are loving our products and saying, “What the Puff!?” when they first try it. Our culture is fast-paced, fun, and driven. We move quickly, think creatively, and celebrate wins as a team. Headquartered in American Fork, Utah, BUILT is a place where big ideas meet bold execution, and ambitious people can make a real impact.
About the Role
BUILT is looking for a Community Manager to help turn our social channels into a true community engine. This role will lead day-to-day engagement across platforms, shaping how our brand shows up in conversation, building deeper audience connection, and transforming community interactions into actionable audience insight.
This person will sit at the intersection of engagement, culture and audience intelligence managing community not just as a response function, but as a driver of discovery, loyalty and insight. From identifying cultural opportunities to surfacing signals that can inform content, product innovation and broader brand strategy, this role will help ensure the voice of our community actively shapes how we grow.
Key Responsibilities
Community Engagement
Own daily community management across social platforms, including comments, DMs, and replies
Build and maintain a distinct, engaging brand voice in the comment section that feels ownable and native to BUILT
Foster two-way conversation with our audience and deepen relationships through proactive engagement
Identify and engage superfans, repeat community members and creators to help strengthen brand affinity
Flag and activate surprise-and-delight opportunities that reward loyal fans, celebrate community participation, and create memorable brand moments
Conversation and Discovery
Drive discovery for BUILT by showing up in relevant, trending conversations across social platforms
Spot reactive opportunities for the brand to participate in culture in real time
Help expand reach through thoughtful engagement beyond owned channels
Social Listening and Audience Insight
Lead social listening across trends, sentiment, audience feedback, and emerging cultural signals
Turn community conversations into actionable recommendations for content, creative, product innovation, and broader marketing strategy
Surface recurring audience needs, feedback, and behavioral patterns that can inform innovation, messaging, and future programming
Partner cross-functionally to share community insights that influence decisions beyond social, including product, innovation, and consumer understanding
Help build community listening into an always-on insight engine, ensuring audience signals continuously inform how the brand shows up and evolves
Community-Led Content Activation & Advocacy
Support identification and amplification of UGC and community-driven content
Partner with social and creative teams to bring audience-inspired ideas into the content pipeline
Recommend and help execute community-first programs, including fan recognition, giveaways, and surprise rewards that turn engagement into advocacy
Help activate and nurture community participation moments, challenges and advocacy opportunities
Qualifications
Bachelor’s degree in Marketing, Advertising, or related field (CPG experience a plus).
3–5+ years experience in community management, social media, or digital engagement
Deep understanding of platform behaviors, internet culture and emerging social trends
Exceptional writing instincts with a strong feel for brand voice and conversation
Experience with social listening and community management tools (Sprout, Sprinklr, Zelf etc.)
Strong analytical mindset with ability to translate insights into action
Passion for building community and creating meaningful brand participation online
What Success Looks Like
Our comment sections feel active, ownable and unmistakably BUILT
Community engagement drives discovery and strengthens loyalty
Audience insights regularly inform content and social strategy
Superfans and creators become active advocates for the brand
Social feels less like broadcasting, more like participation
Fans feel recognized and rewarded through thoughtful surprise-and-delight moments that deepen loyalty
Automatically Apply to the Best Remote Jobs
Stop the endless job search. Our AI finds and applies to the best jobs for you.
