Social Media Assistant

At Worldpackers, we believe that travel can transform people - and transformed people can transform the world. ✨

Since 2014, we’ve been building a global community of conscious travelers and welcoming hosts, enabling meaningful connections and thousands of collaborative experiences around the world.

Our purpose is rooted in connection. We exist to foster personal growth, cultural exchange, and a more socially and environmentally sustainable world through travel.

Respect, inclusion, collaboration, and continuous learning guide everything we do. Being part of Worldpackers — as a traveler, host, or team member — means being part of a diverse, global community where different perspectives are valued and discriminatory behavior has no place.

Being part of Worldpackers means working with purpose - helping more people experience transformative journeys through connection.

We’re looking for someone who wants to grow with us and help create unforgettable collaborative experiences around the world. 🌎

About the Role

We're looking for a Social Media Assistant to own the Epic Trip / Group Trips funnel on social media. This is a hands-on role combining channel ownership, content execution, and creator direction.

Key Responsibilities

Channel Ownership

• Own the Epic Trips/Group Trips channel footprint end to end — Instagram today, with new channels (TikTok, YouTube Shorts, etc.) added as the vertical grows.

• Lead the Epic Trips relaunch as a dedicated project.

Content & Calendar Execution

• Run the ongoing content calendar for Epic Trip/Group Trips channels, following the team's content pillars and cadence — adapted to this funnel's launch-driven, urgency-and-community pacing.

• Act as the point of contact for internal teams and events looking to use social media, scoping requests and slotting them into the calendar without letting them balloon out of control.

Creative & Creator Coordination

• Identify the creative assets your content needs and submit clear briefs to the creative team with enough lead time to hit publishing deadlines.

• Brief and direct creators assigned to this vertical, using existing contract templates, rate cards, and rotation cadence.

• Flag any bottlenecks, performance issues, or delivery gaps to the team.

Reporting & Listening

• Report on Epic Trip/Group Trips performance each cycle, distinguishing real funnel growth from organic/residual activity.

• Monitor mentions, comments, and conversations across your channels for trends, sentiment, and demand signals.

Tools

• Work within Worldpackers' social/CRM stack (Sprout Social, ManyChat, LinkTree), following established workflows.

Requirements

• 1+ years of experience in social media, including either launching a new brand/account or relaunching a dormant one.

• Comfortable managing a launch-driven, campaign-paced content calendar (as opposed to always-on brand content).

• Fluent in English.

• Experience briefing external creators or freelancers against a content calendar — TikTok-native content experience is a plus.

• Strong project-management skills, since this role kicks off with a defined 0-to-1 project before moving into ongoing execution.

Nice to Have

• Experience with group travel, events, or community-driven launch products.

• Familiarity with Sprout Social, ManyChat, or similar tools.

• Exposure to internal or employer-brand social media use cases.

• Additional languages, depending on Epic Trips' target markets.