Social Content Strategist

Job Description: Social Content Strategist 
Location: Office in Boulder, CO (Open to Remote Work from: CO, CA, IL, ME, MN, MO, or TX)
 
Annual Salary: $65,000 - $75,000 Annually

About Sterling-Rice Group (SRG):

SRG isn't your typical ad agency. Our fun culture, passion for living well, enviable Boulder location, commitment to exceptional work, and dedication to giving back to our community make SRG a place people genuinely enjoy coming to every day. We're independent, privately held, and proudly majority women-owned and led. While we have a rich history, we're always evolving to meet what's next.

We're a 50+ employee integrated brand ignition and marketing firm that helps brands grow with purpose. From developing international marketing and advertising campaigns to crafting digital and paid social strategies for emerging brands, we're uniquely skilled at building brand equity across both physical and digital experiences, from local markets to global audiences.

Our culture is built on the belief that the best ideas happen where strategy, innovation, and creativity intersect. We have a particular passion for food and beverage brands, though our expertise spans a wide range of industries.

Position Description:

We’re looking for a social-first, strategic, and creative-minded Social Content Strategist to join Sterling-Rice Group (SRG).

This role sits at the intersection of content, creators, influencers, organic social, and paid media, helping our clients build stronger, more connected social strategies. The Social Content Strategist will lead SRG’s influencer and creator programs, develop organic and paid social content strategies, and partner with our paid social team to ensure content and media work together effectively.

Responsibilities:

Lead Influencer & Creator Strategy

• Help shape SRG’s overall approach to influencer and creator marketing.
• Formulate influencer strategies and recommendations grounded in client objectives, audiences, and brand needs.
• Manage influencer programs from strategy through execution, working directly with creators, talent, and influencer networks.
• Develop briefs, guide content development, and oversee programs to ensure work is on-brand, platform-relevant, and strategically sound.
• Serve as a trusted expert to clients on influencer and creator opportunities, trends, and best practices.

Lead Organic Social & Content Strategy

• Develop organic social strategies, channel recommendations, content pillars, and editorial approaches for clients.
• Translate brand and business objectives into social-first content strategies and recommendations.
• Partner closely with Creative and Account teams to develop engaging, platform-native content.
• Support organic social execution and community management as needed.
• Stay current on social platforms, creator trends, emerging formats, and evolving consumer behaviors.

Connect Organic, Influencer & Paid Social

• Think holistically about how organic content, creators, influencer programs, and paid social can work together to drive greater impact.
• Partner with SRG’s paid social team on strategies and recommendations, particularly where media intersects with content and creators.
• Identify opportunities to amplify high-performing organic and creator content through paid media.
• Bring social, creator, and cultural insights into broader client and agency conversations.

Desired Skills + Experience

• 4+ years of social media experience, with expertise in influencer marketing and content strategy.
• Strong understanding of major social platforms, content formats, creator ecosystems, and social trends.
• Experience developing and managing influencer and creator programs.
• Ability to develop clear, compelling organic social and content strategies.
• Strong understanding of paid social and how media can amplify content and creator strategies.
• Strategic thinker with a creative mindset and strong instincts for what makes content resonate.
• Excellent written, verbal, presentation, and client communication skills.
• Collaborative, proactive, organized, and comfortable working across disciplines and multiple client engagements.
• Food and beverage industry experience is a plus.

At SRG, we believe our best work comes from diverse perspectives, experiences, and ideas. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, and empowered to do their best work. We proudly encourage applicants of all backgrounds to apply.