Social Content Manager

This role is fully remote with limited travel to team meetings.

Position Summary 

The Content Manager develops and executes integrated content strategies that support brand awareness, customer engagement, product education, community growth, and business objectives. 

Working cross-functionally with editorial, creative, affiliate, product, and marketing teams, this role translates business priorities, wellness trends, and product education into clear, compelling content across key brand channels. 

The ideal candidate is a strong writer and editor with excellent communication and organizational skills, a passion for health and wellness, and the ability to manage multiple projects and stakeholders with accuracy and attention to detail. 

Roles & Responsibilities 

Content Strategy & Editorial Leadership 

• Develop and manage content strategies, themes, and storytelling frameworks that align with business objectives and brand priorities.
• Build and maintain a cross-channel content calendar for social media, campaigns, and affiliate initiatives.
• Monitor and report on social media performance, identifying opportunities to optimize engagement and audience growth.
• Write, edit, and optimize content to ensure clarity, consistency, accuracy, and alignment with the brand voice.
• Translate complex wellness and product information into engaging, educational content that supports the customer journey.

Content Development & Campaign Support 

• Collaborate closely with the Editorial Director and Editorial Creative Director to execute content across campaigns, product launches, promotions, events, and affiliate initiatives.
• Create and adapt content for social media, email, and other brand communications.
• Manage content publishing and support editorial workflows, ensuring projects are organized, accurate, and delivered on schedule.
• Partner with creative, marketing, and cross-functional teams to ensure content aligns with campaign objectives and delivers a cohesive brand experience.

Community, Affiliate & Partnership Content 

• Support the development of affiliate campaign playbooks, including messaging, assets, timelines, and participation guidelines.
• Ensure affiliate and partnership content aligns with campaign priorities, brand messaging, and content strategy.
• Review affiliate communications and materials for clarity, accuracy, and consistency.
• Collaborate on event-related content, including presentations, educational materials, attendee communications, and follow-up content.

Key Competencies 

• Bachelor's degree in communications, marketing, editorial, or related field
• Minimum 5+ years of relevant experience, preferably in the health and wellness industry  
• Exceptional writing, editing, and proofreading skills.
• Strong communication and collaboration skills, with the ability to work effectively across teams.
• Excellent organization, time management, and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Passion for health, wellness, nutrition, and creating content that educates and inspires.

The base salary for this position is between $85,000–$110,000, depending on experience and employee location.

We are an Equal Opportunity Employer and value diversity. We do not discriminate on the basis of race, color, religion, creed, sex, pregnancy, childbirth or related medical conditions, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. 

Reasonable accommodations are available for qualified individuals with disabilities and for sincerely held religious beliefs, practices, or observances.