SEO Specialist — Remote, South Africa Based

This is a remote position.

An independent, strategy-led creative agency (based in London, working with challenger and ambitious brands) is looking for a hands-on SEO specialist to significantly grow organic search visibility and generate qualified new-business leads — not just deliver an audit and disappear.

What you'll do

• Audit current site performance and competitor SEO strategy
  
• Identify commercially valuable search opportunities and map them to site architecture
  
• Implement on-page SEO directly in Squarespace (titles, meta, URLs, schema, internal linking, GSC/GA4, redirects)
  
• Develop and help write/edit a search-led content strategy (quality writing essential — no generic AI content)
  
• Build a sensible link/authority strategy (editorial links and digital PR only — no bulk/paid link tactics)
  
• Factor in visibility within AI-driven search (ChatGPT, Google AI search) alongside traditional SEO
  

Requirements

What we're looking for

• 5+ years SEO experience with a proven record of growing organic visibility
  
• Experience with B2B, professional services, agencies, or consultancies
  
• Strong writing/editorial judgement and excellent written English
  
• Squarespace, Google Search Console, and GA4 expertise
  
• Understanding of site architecture, internal linking, and content strategy
  
• Familiarity with AI search/GEO is a plus
  
• Must be based in South Africa