SEO / GEO / AEO Specialist
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AI Summary
Develop and execute comprehensive SEO, GEO, and AEO strategies to increase visibility across traditional search engines and AI-powered platforms. Manage content strategy, technical audits, and performance reporting to improve organic traffic and AI citations.
Responsibilities
- Responsibilities
- Develop and execute comprehensive SEO strategies
- Perform keyword research and search intent analysis
- Conduct technical SEO audits
- Optimize website architecture
- Improve Core Web Vitals and site performance
- On-page optimization
- Internal linking strategy
- Schema markup implementation
- Competitor analysis
- Backlink strategy and outreach
- SEO reporting and analytics
- Monitor rankings and organic traffic growth
2. Generative Engine Optimization (GEO) - Optimize content for AI-powered search engines including:
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
- Claude
- Copilot
- Responsibilities include:
- Creating AI-friendly content
- Optimizing entities and semantic relevance
- Building topical authority
- Structuring content for AI retrieval
- Improving citation opportunities
- Optimizing knowledge graphs
- Entity-based SEO
- Content clustering
- AI search visibility monitoring
- Testing prompts to evaluate brand discoverability
3. Answer Engine Optimization (AEO) - Optimize content so AI assistants can directly answer user questions.
- Responsibilities include:
- Creating FAQ content
- Optimizing featured snippets
- Structuring pages for answer engines
- Implementing schema markup
- Building question-and-answer content
- Improving zero-click search visibility
- Optimizing for People Also Ask
- Increasing chances of being cited by AI systems
4. Content Strategy - Plan SEO content calendars
- Develop topic clusters
- Perform content gap analysis
- Refresh outdated content
- Create pillar pages
- Improve topical authority
- Coordinate with writers and designers
- Ensure content follows EEAT best practices
5. Analytics & Reporting - Monitor and report on:
- Organic traffic
- Keyword rankings
- AI visibility
- AI citations
- Featured snippets
- AI Overview appearances
- Conversion rates
- Engagement metrics
- Technical SEO health
- Provide monthly reports with actionable recommendations.
1. Search Engine Optimization (SEO)
Requirements
- 1. SEO Tools
- Ahrefs
- Semrush
- Screaming Frog
- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Keyword Planner
- Moz
- Surfer SEO
- SE Ranking
- 2. AI / GEO Tools
- ChatGPT
- Gemini
- Claude
- Perplexity
- Frase
- Clearscope
- MarketMuse
- Surfer AI
- Writesonic
- Jasper
- NotebookLM
- 3. Technical Tools
- WordPress
- Shopify
- Webflow
- HTML/CSS basics
- JSON-LD Schema
- Looker Studio
- Microsoft Clarity
- PageSpeed Insights
- Lighthouse
- Requirement
- 3+ years of SEO experience (5+ preferred)
- Demonstrated experience with GEO and AEO strategies
- Experience optimizing for AI search platforms
- Strong understanding of semantic search and search intent
- Excellent analytical and problem-solving skills
- Familiarity with content management systems (WordPress, Shopify, etc.)
- Experience using leading SEO and AI optimization tools
- Ability to manage multiple projects simultaneously
- Preferred Qualifications
- Experience with ecommerce SEO
- Experience with B2B and SaaS websites
- Knowledge of structured data and schema implementation
- Understanding of Knowledge Graph optimization
- Familiarity with Python, SQL, or automation tools is a plus
- Experience with AI-assisted content workflows
Work Arrangement
- Work Setup: Flexible Work Arrangement
- Work Hours: Tuesday to Saturday, 12mn or 1:00 am start (depending on the daylight savings schedule, must follow 9am Pacific Standard Time start), 9-Hour Workday, including 1-hour lunch, inclusive of one (1) hour lunch break, per working day
Why you should join our team!
Leaves entitlement, HMO and life insurance upon hire!
Ready to take on the next challenge? If you’re looking for an organisation with outstanding career-development opportunities, amazing work-life culture, and comprehensive benefits crafted to support work-life harmony, you might be a perfect fit at Deployed!
At Deployed, we truly believe that our team is the core highlight of our brand. With our goal of being a top business partner for our global clients, we take it as a responsibility to build a diverse, inclusive, and growth-oriented work environment where employees of all backgrounds and lifestyles feel a sense of belonging, mutual respect, and kindness.
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