SEO Content Writer

About Cedar Financial

Cedar Financial (“Cedar”) is a renowned international financial services company, recognized for its expertise in cross-border ARM (Accounts Receivable Management) services. Our team is driven by a spirit of innovation, constantly seeking new ideas and ways to improve and evolve. We understand that complacency can be detrimental to business and as such, we are quick to embrace change and tackle challenges head-on. Our approach is not one of recklessness, but one of agility and strategic thinking. We focus on achieving results rather than simply completing routine tasks. Our goal is to provide our clients with exceptional services that help them achieve their financial goals.

About the Role

We are looking for an SEO Content Writer to create well-researched, search-optimized content that ranks, earns trust, and converts. You will turn keyword research and content briefs into engaging blog posts, guides, and web pages for Cedar’s websites, with a strong focus on search intent, E-E-A-T, and readability. You will work closely with our SEO team to grow organic traffic and visibility in both traditional search and AI-powered search.

Responsibilities

• SEO Content Creation: Write original, well-researched blog posts, long-form guides, pillar pages, FAQs, and website copy from SEO briefs and keyword targets.

• Search Intent & Structure: Match each piece to search intent, using clear headings, scannable formatting, and direct answers suited to featured snippets.

• On-Page Optimization: Write optimized title tags, meta descriptions, headings, image alt text, and URL slugs, and follow internal and external linking best practices.

• Keyword & Topic Research: Do supporting keyword and topic research, including related terms, “People Also Ask” questions, and entities, to build topical authority.

• E-E-A-T & Accuracy: Produce accurate, trustworthy content on YMYL (finance-related) topics. Cite credible sources, work with subject-matter experts, and follow the compliance review process.

• AI Search Optimization: Write clear, well-structured content that AI Overviews and AI answer engines can cite, with concise answers, definitions, data points, and FAQs.

• Content Refresh: Audit and update existing content to improve rankings, reverse traffic decline, consolidate pages competing for the same keywords, and keep information current.

• Content Optimization Tools: Use tools such as Surfer SEO, Clearscope, Frase, or MarketMuse to improve topic coverage and readability.

• CMS Publishing: Format and publish content in the CMS (e.g., WordPress), including images, FAQ sections, and internal links.

• Linkable Assets: Support link building by writing guest posts, data-driven articles, and other linkable assets.

• Editorial Standards: Proofread and edit for grammar, style, tone, and brand consistency. Follow the editorial calendar and meet deadlines.

• Performance Review: Review published content performance in Google Search Console and GA4 with the SEO team and apply what you learn to future content.

Objective and KPI

Objective: Grow organic traffic, keyword rankings, and conversions by publishing high-quality, search-optimized content that meets user intent and builds topical authority.

• Content Output: Delivery of the agreed monthly content quota (typically 8–12 optimized articles or the equivalent word count), on time and on brief.

• Rankings: Share of published articles ranking on page 1 (top 10) for their target keywords within 3–6 months.

• Organic Traffic: Growth in organic sessions and impressions for content written or refreshed.

• Content Score: Articles meeting target optimization scores (e.g., Surfer or Clearscope) and readability standards before publishing.

• Engagement & Conversions: Time on page, engagement rate, and conversions (form fills, sign-ups, and CTA clicks) from content.

• Quality & Originality: 100% original, plagiarism-free content with few editorial revisions and no factual or compliance errors.

• SERP Features & AI Citations: Featured snippets, “People Also Ask” placements, and AI Overview citations earned.

Education, Experience, Qualifications & Skills

Required

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.

• 5+ years of experience writing SEO content for websites, blogs, or agencies, with a portfolio of published articles that rank.

• Strong understanding of SEO writing: keyword placement, search intent, on-page SEO, internal linking, and E-E-A-T.

• Excellent English writing, editing, and proofreading skills, with a clear, engaging, reader-first style.

• Experience with SEO and writing tools such as Ahrefs or Semrush, Surfer SEO or Clearscope, Google Search Console, and Grammarly.

• Experience publishing in WordPress or a similar CMS, and basic HTML formatting.

• Strong research skills and the ability to write accurately about complex or technical topics.

• Ability to manage multiple assignments and consistently meet deadlines.