SEO Backlink Specialist

This is a remote position.

Job Title: SEO Backlink Specialist (Off-Page SEO)

location: Remote

Timming: 5pm ist to 2am ist

Employment Type: Full-Time

We are looking for a detail-oriented and results-driven SEO Backlink Specialist to manage and execute off-page SEO strategies. The role focuses on high-quality backlink acquisition, outreach, link audits, and competitor analysis to improve organic rankings, domain authority, and referral traffic across multiple projects.

Key Responsibilities

1. Backlink Strategy & Execution

• Develop and execute white-hat backlink strategies aligned with SEO goals.
  

• Identify high-authority, relevant websites for link-building opportunities.
  

• Acquire backlinks through guest posting, niche edits, outreach, citations, PR links, and resource links.
  

• Ensure all links comply with Google Webmaster Guidelines.
  

2. Outreach & Relationship Management

• Conduct email and platform-based outreach to bloggers, webmasters, publishers, and partners.
  

• Build and maintain long-term relationships for recurring backlink opportunities.
  

• Manage outreach databases and follow-up cycles.
  

3. Competitor & Backlink Analysis

• Analyse competitor backlink profiles using tools like Ahrefs, SEMrush, MOZ, etc.
  

• Identify backlink gaps and opportunities to outrank competitors.
  

• Track lost, broken, and toxic links.
  

4. Link Quality & Audits

• Perform regular backlink audits to ensure quality and relevance.
  

• Identify and disavow toxic or spam-my links when required.
  

• Monitor anchor text distribution and link velocity.
  

5. Reporting & Documentation

• Maintain detailed backlink trackers and outreach logs.
  

• Prepare weekly and monthly backlink reports (links built, DA/DR, traffic impact).
  

• Document SOPs and best practices for off-page SEO.
  

6. Collaboration & Compliance

• Coordinate with on-page SEO, content, and outreach teams for linkable assets.
  

• Stay updated with SEO algorithm updates and link-building trends.
  

• Follow internal processes, timelines, and quality benchmarks.
  

Requirements

• Strong understanding of off-page SEO and backlink strategies.
  

• Hands-on experience with tools such as Ahrefs, SEMrush, MOZ, GSC.
  

• Knowledge of anchor text strategy, do-follow/no-follow links, DR/DA metrics.
  

• Understanding of spam signals, link penalties, and disavow process.
  

Outreach & Communication

• Excellent written communication for outreach emails.
  

• Ability to personalise pitches and negotiate placements.
  

• Experience using outreach tools or CRMs (preferred).
  

Experience

• 1–3 years of experience in backlink building or off-page SEO.
  

• Experience working with multiple projects or in an agency environment is a plus.