Senior Web Content Strategist / Content Migration Lead

Contract | Remote, Canada | Potential travel within Canada

About the opportunity

Aequilibrium is assembling a senior Canadian team for a potential large-scale digital experience modernization initiative involving multiple public-facing websites and a substantial existing content estate. We are looking for a Senior Web Content Strategist / Content Migration Lead to help transform a large volume of existing content into a simpler, more useful and sustainable digital experience.

This isn't primarily a copywriting role. We're looking for someone who can develop the content strategy, lead a large-scale content audit, and guide content through a CMS migration. The hourly rate for this role is b/w $75/h-$95/h

What you'll do

• Lead the content strategy for a multi-site, multi-brand digital ecosystem.
• Develop and execute a structured content inventory and audit.
• Establish criteria for what content should be retained, consolidated, rewritten, archived or retired.
• Work with the Information Architect to improve content hierarchy, taxonomy, metadata and findability.
• Define content models and support component-based content design.
• Establish standards for plain language, readability, consistency and accessibility.
• Help develop content governance, ownership and publishing workflows.
• Work with business analysts and technical teams to plan and execute large-scale CMS content migration.
• Help identify opportunities for automated versus manual migration.
• Support URL mapping, redirects and SEO preservation.
• Develop guidance and training for content authors and publishers.

What we're looking for

Strong candidates will have:

• 8+ years of web content strategy, content design or related experience.
• Experience leading large-scale content audits and migrations involving 1,000+ pages.
• Experience with CMS migrations/re-platforming, not simply website copywriting.
• Experience with complex multi-site or multi-brand organizations.
• Experience in government, public sector, higher education, financial services or another regulated environment.
• Strong understanding of content design, taxonomy, metadata and information architecture.
• Experience with plain-language and accessibility standards.
• Understanding of SEO implications of major website migrations.
• Experience developing sustainable content governance models.
• Ability to work closely with UX, IA, business and technology teams.

Especially valuable: experience leading content strategy for a government/public-sector web modernization involving multiple sites and a major CMS migration.

When applying, please include 2–3 relevant large-scale content transformation or migration projects, including approximate number of pages/sites, your specific role and the CMS/platform involved.