Senior Trade Marketing Specialist

This position leads shopper and trade marketing strategy to drive national sales and category growth. Translates shopper, consumer, and customer insights into go-to-market plans and retail activations, owning execution end-to-end from insight to optimization. Partners closely with Sales and key retailers to deliver impactful, scalable programs aligned to business and customer priorities.

Though this position is posted as Colorado Remote, we are open to remote candidates in any state.

Essential Duties:

• Own shopper research and data analysis, synthesizing insights from shopper, consumer, customer, and category data into clear, actionable strategies

• Partner with Brand, Retail, Chain Teams, Sales Operations and cross-functional leadership to develop compelling, insight-driven narratives and sell decks that influence decision-making internally and with key customers

• Set programming objectives, write strategic briefs, and ensure alignment across stakeholders while customizing programs for priority customers and growth channels

• Translate national strategies (focus brands, channel priorities, key states, and national calendar moments) into scalable, high-impact programs that deliver against business goals

• Champion omnichannel integration by leading the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments.

• Drive innovation in shopper engagement; evaluate, pilot, and scale new digital tools, platforms, and emerging technologies that enhance shopper engagement and retail execution.

• Measure performance and optimize investments; establish KPIs, track program effectiveness, and translate learnings into continuous improvement and scalable best practices.

• Lead the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments.

• Partner closely with field marketing and activation teams to ensure cohesive alignment and synergies for national priorities

• Other duties as assigned.

Education/ Experience/Skills:

• 5+ years of Trade or Shopper Marketing experience; bachelor’s degree in business or marketing preferred

• Proven experience in off-premise/ retail-driven environments

• Experience in highly regulated categories (Alcohol, CPG, or THC) preferred

• Strong expertise in Nielsen and syndicated data interpretation

• Demonstrated ability to translate data and insights into commercial strategy and execution

• Experience developing compelling sell stories and influencing stakeholders at multiple levels

• Ability to Demonstrate a high degree of resourcefulness and ownership by independently identifying opportunities, solving complex challenges and navigating ambiguity to drive strategic outcomes

• Ability to lead cross-functional initiatives and influence without direct authority

• Advanced communication, storytelling, and presentation skills

• Ability to manage multiple priorities while operating at both strategic and executional levels

Percent of Travel: 30%

Working Conditions: Office (home or on-site)

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.

Starting Salary Range: $80,000-$105,000

All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.

EEO Statement

Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.

Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.