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AstroPay

Senior Product Growth Marketer

Posted 14 hours ago
5-10 years experience
sql
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AI Summary

The role involves analyzing product data to identify growth opportunities and executing end-to-end campaigns to improve user activation, retention, and revenue. You will work cross-functionally to build automations and leverage AI to drive business metrics independently.

We’re looking for a Senior Product Growth Marketer who is a builder at heart. This is a senior individual
contributor role for someone who combines growth, product marketing, data, execution, and AI. Someone
who can independently find problems, understand them through data, and turn those findings into
campaigns, experiments, automations, or projects that move business metrics.
This is not a people management role. Seniority here means being able to solve complex problems and
execute independently, 
not managing a team.

  • Find problems through data. Analyze funnels, cohorts, retention, churn, activation, monetization, and
product usage to proactively identify opportunities.
  • Turn insights into execution. Go from a data finding to a hypothesis, define the KPI you want to move,
and build the campaign, experiment, or project to move it.
  • Own campaigns end-to-end. Build and launch initiatives to activate users, increase product adoption,
improve retention, recover churned users, and drive incremental revenue.
  • Measure what you ship. Understand whether an initiative actually generated incremental impact, learn
from it, and iterate.
  • Work hands-on with data. Be comfortable navigating dashboards, building analyses, segmenting users,
and answering your own questions with data. SQL is a strong plus.
  • Build automations. Identify repetitive or inefficient processes and create workflows, automations, or
tools that make the team faster.
  • Be AI-driven. Use AI as part of your daily workflow to analyze, research, prototype, automate, build, and
execute — not just to generate content.
  • Operate across teams. Work closely with Product, Data, Engineering, CRM, Design, and other teams to
get initiatives shipped.
  • Communicate at a senior level. Clearly explain opportunities, business cases, results, and trade-offs to
C-level stakeholders and the Board when needed.

  • Strong experience across Growth, Product Marketing, Lifecycle, or similar roles.
  • Highly analytical and naturally curious about why metrics move.
  • Ability to independently go from data → insight → hypothesis → execution → impact.    
  • Experience building campaigns across activation, engagement, retention, churn, and reactivation.
  • Strong business judgment and understanding of how your work connects to KPIs and revenue.
  • High autonomy, problem-solving ability, and comfort getting into the tools and executing yourself.
  • Strong bias toward shipping and iterating rather than over-planning.
  • Active use of AI and a constant drive to automate or improve how work gets done.
  • Ability to operate effectively with senior and C-level stakeholders.

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