Senior Paid Media Specialist (SEM / Paid Social)

About Arcanys

Arcanys launched in 2010 to help entrepreneurs and innovators from Australia, Europe and other parts of the globe accelerate their software development with dedicated remote engineers from the Philippines (and, more recently, Bulgaria).

Why work with us?

There’s a unique spirit to Arcanys—manifested in our amazing talents, passion for technology, and a strong focus on everyone’s career and personal development. As a company rooted in people, we make a point to offer exciting work opportunities and foster a culture that everyone can meaningfully contribute to.

Join us as a: Senior Paid Media Specialist (SEM / Paid Social)

About the role

We're looking for a Senior Paid Media Specialist to own paid advertising campaigns for our clients end to end: strategy, setup, execution, optimization, and reporting. You'll manage multiple client accounts across Google Ads, Meta Ads and LinkedIn Ads, acting as the go-to expert for everything performance marketing.

What you'll do:

· Own client paid media accounts from onboarding through ongoing management: media plans, budgets, campaign structure, audience strategy, and creative briefs

· Plan, launch and optimize campaigns across Google Ads (Search, Performance Max, YouTube), Meta Ads and LinkedIn Ads; extend into Microsoft Ads, TikTok and other platforms where relevant

· Run structured testing programs (ad copy, creative, landing pages, bidding strategies) and scale what works

· Set up and maintain conversion tracking (GA4, Google Tag Manager, Meta Pixel/CAPI, offline conversion imports) and ensure data accuracy

· Build clear, insight-driven client reports and present results, learnings, and recommendations directly to clients

· Manage budgets carefully, hitting CPA/ROAS targets

· Stay ahead of platform changes (Privacy Sandbox, AI-driven bidding, new ad formats) and advise clients proactively

What we're looking for:

· 5+ years of hands-on paid media experience, with at least 2 years managing multiple client accounts (agency or freelance)

· Deep expertise in Google Ads, Meta Ads, and LinkedIn Ads; you can audit an account and identify wasted spend within an hour

· Strong analytical skills: GA4, spreadsheets, attribution logic, incrementality thinking

· Excellent written and spoken English; comfortable presenting to clients

· Certifications (Google Ads, Meta Blueprint) are a plus but results matter more

Nice to have:

· Microsoft Ads, TikTok Ads, Reddit Ads or X Ads experience

· B2B lead gen experience (LinkedIn ABM, G2/Capterra PPC)

· Programmatic/DSP experience (DV360, StackAdapt)

· Landing page/CRO knowledge (Unbounce, Webflow, A/B testing tools)

· Basic scripting or automation (Google Ads Scripts, Supermetrics, Looker Studio)

The Perks:

We like to make sure the talent is well taken care of, and here are just some of the benefits you will enjoy:

• Top compensation based on expertise – we are only looking for top talent and pay accordingly.

• Long-term work from home + allowances - we let you work from the comfort of your home + amazing allowances you get to enjoy!

• Reimbursable allowance of up to 15K for your home office setup

• Standard 5 day work week from Monday to Friday.

• Flexible working schedule. You can choose your working hours (within reason).

• Flat management style and open-door policy - no micromanagement and your voice is being heard!

• Work with the latest technologies - you can hone your skills and work with Australian and European clients + a chance to earn more through our self-training program.

• Enrolment to HMO for a maximum of 3 immediate dependents on your 1st day.

• Incentive-based wellness program.

• Toastmasters, English classes, and other learning opportunities.

• Free consultations with Arcanys registered nutritionist-dietitians.

• Free access to our very own Arcanys CrossFit gym (or get a company-sponsored membership in a different gym, whichever suits your needs best).