Senior Paid Demand Generation Specialist (B2B SaaS)

Are you a B2B SaaS performance marketing veteran who thrives on complexity? Do you see paid media not just as channels, but as a sophisticated demand generation engine?

We are seeking an experienced, high-impact Senior Paid Demand Generation Specialist to architect, execute and scale our paid acquisition strategy. This is not a role for simple platform management, we need a strategic operator who can master the full-funnel complexity of our B2B SaaS product, targeting diverse and global audiences. You will own the budget, the platforms, the strategy and the measurable success of our entire paid demand ecosystem.

Tasks

• Strategy & Architecture: Design, launch and perpetually optimize comprehensive paid advertising strategies across platforms to drive sustainable, measurable demand generation
• Budget Ownership: Direct and manage the entire paid media budget, dynamically allocating spend based on real-time performance, LTV and strategic growth goals
• Optimization & Testing: Own the rigorous A/B testing framework across ad creatives, messaging, targeting and landing page UX to ensure continuous performance uplift
• Performance Reporting: Utilize ad tracking tools and our reporting stack (including Hubspot) to deliver sophisticated, actionable performance reports and attribution insights to leadership
• CRO Implementation: Identify and implement conversion rate optimization strategies across the paid acquisition funnel to increase lead quality and volume
• Cross-Functional Collaboration: Partner closely with Content, Product Marketing, and Sales teams to ensure messaging alignment, creative excellence and seamless lead handover

Requirements

Proven AI-Driven Paid Acquisition Experience: Candidates must demonstrate a successful track record of managing paid ads user acquisition through AI agents. You will be expected to clearly explain your approach, which agents/tools you used, how you orchestrated them within your workflow, what was automated vs. human-controlled, and the measurable performance outcomes achieved.

• 3+ years of dedicated experience managing high-budget, full-funnel paid advertising for B2B SaaS companies
• Demonstrated success in multichannel campaign management and strategic budget allocation across platforms
• Advanced proficiency in conversion tracking implementation, performance analytics tools, and working with advanced attribution models.
• Proven experience working with and optimizing campaigns for international and global markets
• A solid understanding of Conversion Rate Optimization (CRO) techniques applied specifically to paid ad landing pages and creatives
• Proven experience developing multichannel complex campaigns explicitly mapped to the customer journey of a SaaS B2B product (e.g., separating awareness, consideration and decision-stage objectives)
• Proven experience with creatives and landing pages ideation, taking concepts from initial idea to full production and optimization (including defining copy, design inputs and technical deployment)

Nice to have:

• 1+ years of experience of working at the performance marketing agency in a similar role

Benefits

• Competitive compensation and stock option program
• Fully remote setup with flexible working hours
• 21 paid vacation days plus 10 personal paid holidays
• Paid sick leave and maternity/paternity leave
• A collaborative team culture built on ownership, clarity, and trust
• Opportunities for professional growth, experimentation, and real impact
• Team offsites and conference trips - we love connecting offline too

This is an opportunity to lead the charge in a high-growth environment. You will be directly responsible for leveraging paid ads (Meta, Google Ads, LinkedIn, and more) to generate qualified demand, accelerate pipeline growth and drive exceptional Return on Ad Spend (ROAS).

Your focus will span the full customer journey, from top-of-funnel awareness (for complex audiences) to bottom-of-funnel conversion, demanding a strong blend of analytical rigour and strategic vision to navigate the complexities of B2B SaaS attribution and long sales cycles.