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Role Overview
Our client is seeking a Senior Marketing Manager - Lifecycle & Campaigns to own execution of lifecycle flows and campaign calendars across Klaviyo. This is a manager‑level role focused on tactical delivery: taking creative direction from leadership and shipping campaigns that drive measurable revenue per recipient.
Requirements
Key Responsibilities
- Build and manage Klaviyo flows (triggers, conditional logic, segments, A/B tests).
- Execute email and SMS campaigns, maintaining a structured marketing calendar.
- Monitor performance metrics with a focus on Revenue per Recipient (RPR).
- Grow and optimize subscriber lists, particularly small lists (<25K).
- Collaborate with leadership on creative direction; ensure timely execution.
- Run small‑budget tactical paid tests (Meta/Google) with disciplined test design.
- Document and iterate workflows, incorporating AI tools where appropriate.
Must‑Have Qualifications
- 4-6 years of marketing experience, with at least one role held for 1.5+ years.
- Brand‑side DTC or e‑commerce experience (not pure agency, not B2B‑only).
- Proven experience building Klaviyo flows from scratch.
- Campaign management experience beyond copy/design.
- Strong written English, resumes and cover letters serve as first writing samples.
- Availability during U.S. Central Time business hours.
Strong Pluses
- Experience growing small lists (<25K subscribers) inside Klaviyo.
- Comfort discussing RPR as a core metric.
- Exposure to tactical paid testing ($300–$1K budgets).
- Familiarity with AI workflows (Claude, ChatGPT, Notion AI).
- Startup or small‑company experience; adaptable to breadth and ambiguity.
Compensation & Benefits
- Base Compensation: $1,600-$2,500 USD/month (loaded).
- Performance Bonus: 10-15% tied to KPIs.
Working hours
US Central Time - non-negotiable
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