Senior Director, Enterprise Marketing

 Posted 2 hours ago
     
10+ years experience
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AI Summary

The Senior Director owns the Enterprise Builder program end-to-end, focusing on named account strategy and ABM execution to meet a $20M pipeline target. This includes designing benchmarking tools, managing the program budget, and coordinating with sales leadership to drive revenue growth.

The Role 

Fusion Risk Management is seeking a senior, execution-oriented marketing leader to serve as Senior Director, Enterprise Marketing. This is a remote/flexible, individual-contributor role reporting to the CMO. The Senior Director, Enterprise Marketing owns the Enterprise Builder (EB) program end-to-end: named account strategy, Enterprise Resilience Index (ERI) benchmarking, executive engagement model, ABM execution, and a $20M pipeline target. 

This role designs and owns programs — defined sets of named accounts with pipeline targets, messaging hypotheses, channel strategies, BDR integration, and weekly inspection cadences. It translates our strategic narrative into executable go-to-market motion and is directly accountable for whether it produces pipeline. 

The ideal candidate combines deep enterprise ABM experience with a demonstrated track record of category creation in enterprise SaaS. They understand how to build a program from scratch, direct BDR effort at the account level, and present pipeline ROI to executive leadership with precision. 

  • Build multiple, targeted programs typically based on a named account list (50–150 accounts, depending on program scope and duration) by screening current opportunities and customer accounts against EB structural ICP criteria, validated with the CRO 

  • Design and deliver Enterprise Resilience Index (ERI) benchmarking as the primary marketing-to-sales conversion vehicle for enterprise accounts, prescribing each account's path to greater resilience maturity and capability 

  • Own the four-layer EB framework: ICP/account priority, opportunity type classification, ERI engagement, and proof-of-value selling 

  • Coordinate with the CRO on AE assignment, joint account planning, and weekly EB pipeline reviews 

  • Lead ABM measurement transition: account progression metrics, buying group coverage, and deal quality scoring 

  • Manage the EB program budget (~$800K) with direct pipeline ROI accountability 

  • Present EB program performance to CMO weekly and CRO/CEO monthly 

  • Align enterprise marketing investments to revenue targets and pipeline expansion goals 

  • Partner with Product Marketing, Sales, and BDR leadership to define positioning, differentiation, and account-level go-to-market strategy 

  • Champion the voice of the enterprise customer and engage directly with key accounts to inform program priorities 

  • Focus named account strategy on key target industries — financial services, manufacturing, consumer goods, life sciences, and critical infrastructure 

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