Senior Director, Digital Acceleration & Brand Growth Marketing

Date: February 2026

SUMMARY: 

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill® brand for a digital-first world. This role is responsible for advancing how the Goodwill brand is experienced, discovered, and activated across digital ecosystem with the goal of driving brand relevance, measurable growth, and local impact at scale.

This leader combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to move Goodwill beyond campaign-centric marketing toward data-informed, digitally native marketing systems. The role shapes end-to-end marketing journeys, translates innovation into practical playbooks for the network, and ensures the Goodwill brand continues to grow in relevance with its audiences while supporting the mission delivery of local member organizations.

BASIC FUNCTION: 

The Senior Director of Digital Acceleration & Brand Growth Marketing is responsible for setting and executing a multi-year, digital-first brand growth strategy for Goodwill Industries International (GII) and the Goodwill member network. This role designs and advances integrated digital marketing systems that strengthen brand equity, drive performance outcomes, and enable consistent and locally adaptable execution across markets.

A core function of the role is identifying emerging platforms, technologies, and marketing models, that help speed the delivery of actionable strategies, guidance, playbooks, and best practices for adoption across the member network. The role works closely with internal teams, executive leadership, member organizations, and external partners to ensure Goodwill brand and marketing capabilities continue to evolve in step with changing consumer behavior and category dynamics.