This is a remote position.
We are looking for a Senior CVM and Marketing Analytics (Telco) to join our team and take ownership of key areas within our technology and data platform. Decides which customer attributes and segments are worth building and owns the telco use case library. Defines what each segment means commercially and how value is measured.
Key Responsibilities
• Own and deliver solutions within the scope of the role, from requirements and technical/design decisions through implementation and continuous improvement.
• Work closely with engineering, product, data, design, and business stakeholders to translate requirements into practical, scalable solutions.
• Apply strong engineering and/or domain expertise to build reliable, maintainable, and production-ready capabilities.
• Contribute to architecture, standards, documentation, quality, and technical decision-making appropriate to the role.
• Identify performance, scalability, data quality, usability, reliability, or operational risks and address them proactively.
• Collaborate across teams to ensure solutions integrate effectively with existing systems and platform components.
Requirements
• Experience: 7+ years of relevant professional experience.
• Strong hands-on experience with: Telco CVM, base management, customer segmentation, campaign design, uplift and incrementality measurement, SQL.
• Telco CVM, base management, or marketing analytics, with campaigns personally designed and measured.
• Strong command of telco commercial drivers: ARPU, churn economics, recharge behaviour, prepaid and postpaid mechanics, cross sell into fixed and content.
• Owns use cases end to end: churn, retention, dormancy, win back, upsell, tariff migration, device upgrade.
• Has built and used segments in a real customer data or campaign environment.
• Proves campaign impact with control design and incrementality, not reach and open rates.
• Willing to cut a list down to what will actually be used.
Domain Requirement:
• Telco is a must
Preferred Qualifications
• Experience with a customer data platform or campaign management platform.
• Working with engineering teams to specify attributes and segments.
— Sarah J.
·
Marketing Manager
★★★★★
Verified
