Senior Copywriter

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI?

PMI is looking for a Senior Brand Copywriter who is a strategic creative partner responsible for shaping the language, messaging architecture, and campaign narratives that bring PMI’s brand and product portfolio to life. This role translates audience insight, product value, and business strategy into clear, differentiated, human copy systems across campaigns, launches, web, social, lifecycle, events, enterprise, community, and partner-facing work.

This is not a purely executional writing role. The ideal candidate owns the why behind the words: building messaging frameworks, creative platforms, story arcs, and voice guidance that help teams move faster while staying consistent. They are a strong hands-on writer, an audience-obsessed strategist, and a fluent AI collaborator who can direct AI tools, humanize output, and use performance learning to improve messaging over time.

What you’ll bring to the role:

• Creative Strategy & Campaign Architecture: Own the strategic copy direction for integrated campaigns, GTM launches, brand initiatives, and priority activations. Turn positioning, audience tension, market context, and performance insight into campaign narratives that connect the funnel from first hook to final conversion.
• Messaging Systems & Brand Voice: Develop reusable messaging frameworks, value propositions, audience messaging matrices, product narratives, proof-point hierarchies, taglines, voice guidance, templates, and copy guardrails that help teams communicate with clarity, consistency, and brand discipline.
• AI Literacy and Workflow Enablement: Use sound creative judgment to identify where AI can support ideation, synthesis, versioning, testing, workflow efficiency, and scalable team adoption, while knowing where human originality, brand meaning, and editorial craft must lead. Familiarity with utilizing prompts, review principles, skills development and emerging agentic workflows that help teams use AI responsibly. Champion human-in-the-loop practices that improve speed and scale while preserving accuracy, audience relevance, emotional resonance, and brand integrity.
• Audience-Centric Copy Development: Translate audience insights, needs, motivations, barriers, and decision drivers into messages that earn attention, build relevance, and move people to act. Shape copy using clear story structure, compelling proof points, offer framing, and calls to action that support engagement, conversion, and brand trust across key audience segments.
• Omni-Channel Content Orchestration: Adapt core creative ideas across social, short-form video, CRM/lifecycle, web, landing pages, events, thought leadership, partner materials, and emerging formats such as AI-assisted dialogues while preserving the campaign idea, brand voice, and audience relevance.
• Data-Driven Optimization: Partner with cross-functional marketing teams to understand CTR, engagement, retention, conversion, audience response, and brand impact. Use results to refine messaging systems, creative direction, brand voice rules, and AI-assisted workflows.
• Cross-Functional Creative Partnership: Serve as a strategic partner within Brand and Creative, helping connect messaging, visual expression, content formats, and campaign experiences into stronger, more cohesive creative work. Build clear guidance, examples, and adaptable frameworks that enable cross-functional teams to execute with consistency and confidence, while preserving space for the copywriter to focus on high-priority strategic and foundational work.
• Hands-On Strategic Copywriting: Write high-priority copy when the work requires senior craft, strategic judgment, or foundational language development, including campaign platforms, launch messaging, product narratives, event language, brand copy, executive-level messaging, and priority creative needs.

Role Qualifications:

• Bachelor’s degree in English, Communications, Marketing, Journalism, Creative Writing, or a related field, or equivalent professional experience.
• 7–10+ years of copywriting experience in brand, campaign, product marketing, integrated marketing, agency, or in-house creative environments.
• Demonstrated experience leading strategic copy development for major campaigns, brand platforms, product launches, portfolio-level messaging systems, or integrated marketing programs.
• Proven experience developing messaging frameworks, audience messaging matrices, brand voice guidelines, product narratives, campaign platforms, or scalable copy systems.
• Strong portfolio demonstrating original creative thinking, strategic messaging development, audience-specific copy development, and versatility across channels, audiences, and brand voices.
• Experience tailoring messaging across multiple audience types, including consumer, member, community, enterprise/business, partner, regional, and internal audiences.
• Hands-on experience using AI tools in creative workflows, with curiosity and practical experience testing ways AI can accelerate ideation, drafting, versioning, refinement, and workflow efficiency.
• Experience mentoring writers, guiding cross-functional contributors, reviewing agency work, or providing editorial leadership across teams.
• Experience working in complex organizations with multiple products, audiences, regions, stakeholders, and business models preferred.
• Exceptional copywriting and editing skills, with the ability to develop brand-level ideas, product messaging, campaign language, and high-priority copy.
• Strong understanding of brand strategy, positioning, integrated marketing, and audience-led messaging.
• Audience-obsessed thinker who can translate customer insight, motivations, barriers, and decision drivers into compelling messaging systems.
• Ability to tailor messaging across variety of audiences while maintaining brand consistency.
• Ability to turn complex products, ideas, and business priorities into clear, compelling, audience-relevant language.
• Ability to build scalable messaging systems, not just individual copy assets.
• High fluency with AI-assisted creative workflows, with the curiosity and scrappiness to test new tools, identify practical use cases, and help evolve how copy work gets done.
• Strong hands-on writer with the judgment to know when to create foundational language directly and when to build systems that help others execute.
• Strategic thinker with strong marketing acumen, creative instincts, editorial judgment, and problem-solving skills.
• Strong collaborator who can partner across Creative, Product Marketing, Integrated Campaigns, Lifecycle/CRM, Social, Events, Web, Regional Marketing, Community, Partnerships, Product, Creative Operations, and agency teams.
• Comfortable with ambiguity, energized by change, and able to bring structure to complex creative challenges.
• Excellent written and verbal communicator.
• Fluent in English, PMI’s business language.
• Travel up to 10%