Senior Content Strategist, Search Innovation

About the Role: Senior Content Strategist, Search Innovation
Location: Remote* | Reports to: Chief Marketing Officer. 

As Senior Content Strategist, Search Innovation, you will lead Begin's content-driven growth

strategy across traditional search, AI-powered answer engines, and emerging discovery platforms.

You will build scalable content ecosystems that help parents find trusted answers at every stage of

their journey while driving measurable business outcomes.

This role sits at the intersection of content strategy, SEO, audience insights, and AI-driven

discovery. You will identify high-value content opportunities, develop editorial frameworks, and

create scalable systems that increase visibility across Google Search, AI assistants, social search, answer

engines, and future discovery channels, through a strategic and connected content strategy.

You thrive in fast-moving environments where the search landscape is shifting rapidly. You are deeply curious about how families find information, products, and support in an AI-shaped world. You care about building defensible organic growth systems that drive adoption, engagement, and long-term value — not just traffic.

* Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT,  NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

What You Will Drive

Drive Content Strategy & Editorial Growth

• Lead the end-to-end content strategy for Begin's content ecosystem.

• Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap

analysis.

• Create editorial roadmaps aligned with parent needs, business priorities, and emerging search

opportunities.

• Establish scalable content frameworks that support expertise, trust, and authority.

Lead Organic Search Strategy

• Develop and execute a holistic content discovery strategy spanning SEO, AEO, and AI-driven

search experiences.

• Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging

discovery platforms.

• Build content programs that increase visibility across both traditional search results and

AI-generated answers.

Build Content Systems for AI Discovery

• Design content structures optimized for both human audiences and AI-powered retrieval systems.

• Develop content formats that improve discoverability in answer engines and generative search

experiences.

• Partner with subject matter experts to transform educational expertise into highly discoverable

content assets.

• Experiment with AI-assisted content workflows that improve speed, quality, and scale.

Audience & Opportunity Research

• Analyze search behavior, audience needs, and content performance to identify growth

opportunities.

• Translate consumer insights into content strategies that address high-intent parenting questions

and decision-making moments.

• Monitor competitive landscapes and evolving discovery trends.

Cross-Functional Content Leadership

• Partner with Product, Marketing, Design, Learning, and Engineering teams.

• Advocate for content-first thinking throughout the organization.

• Align content investments with acquisition, engagement, and retention goals.

Performance & Optimization

• Own content performance reporting across traffic, engagement, conversions, rankings, and AI

discovery visibility.

• Establish measurement frameworks that connect content impact to business outcomes.

• Continuously optimize content portfolios based on audience behavior and performance insights.

Who You Are

You may be a strong fit if you:

• Have built content strategies that drive measurable organic growth.
• Understand SEO as a content and audience discipline, not solely a technical one.
• Have experience creating scalable editorial programs and content ecosystems.
• Are deeply familiar with search intent, content architecture, topic clustering, and authority building.
• Understand how AI-powered search and answer engines are changing content discovery.
• Can translate audience insights into content experiences that drive acquisition and engagement.
• Balance strategic planning with hands-on execution.
• Thrive in ambiguous, fast moving environments with high ownership
• Are excited to help parents discover trusted answers and products in high intent moments
  
  
  

Qualifications

• 6–9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing with a track record of driving measurable business impact.
• Proven success developing scalable content strategies that increase organic visibility, engagement, and acquisition.
• Strong expertise in content strategy, audience insights, search intent, topic clustering, and editorial planning.
• Working knowledge of SEO best practices and tools such as Google Search Console, Ahrefs, Semrush, and GA4.
• Experience optimizing content for AI-powered discovery, including Answer Engine Optimization (AEO) and emerging search experiences.
• Strong analytical skills with the ability to translate performance data into actionable content strategies.
• Excellent communication skills and experience collaborating across Product, Marketing, Design, Engineering, and subject matter experts.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment.

The Person We’re Really Looking For

• You believe great content drives discovery, trust, and meaningful engagement.
• You understand how AI is reshaping search and content discovery.
• You enjoy building scalable content strategies that deliver long-term business impact.
• You balance strategic thinking with hands-on execution.
• You are deeply curious about audience behavior and creating content that solves real user needs.
• You are excited to help build a trusted platform that supports families through the early years.

What We Offer

• Remote-first culture designed to support flexibility and focus.
• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
• A supportive, collaborative team working on products that make a meaningful impact for families.
  
  
  

Salary MIN: $135,000 MAX: $150,000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors. 

Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.