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AI Summary
Develop a comprehensive editorial style guide and production-ready content templates for a corporate website refit. Conduct a content audit and remediate existing copy to align with new brand standards and site architecture.
Senior Content Strategist
Engagement Type: Fixed-Price Contract
Duration: 75 days from contract execution
Location: Remote — India
Start: Q3 2026 (TBD)
Overview
Mohr Management is undertaking a structured refit of its corporate website, mohrpartners.com. The technical build will be managed separately by a retained development vendor. This contract engagement will focus on the senior content strategy, editorial standards and web copy framework needed to support the updated site.
This is a defined-deliverable engagement with a clear end state. The selected contractor will help establish the editorial foundation for the website, including the voice, content structure, page templates and production-ready copy standards that will guide the site refit.
This engagement is best suited for a senior content strategist or editorial lead who has experience with B2B professional services, can work independently and can produce clear, polished work with minimal revision.
What You Will Deliver
1. Editorial Style Guide
Develop a practical, original editorial style guide for Mohr Partners’ web content. The guide should be useful to writers, marketers and non-writers who may contribute to the website over time.
The style guide should include:
- Voice and tone principles, with annotated examples
- Grammar, punctuation and usage conventions
- Terminology and nomenclature standards specific to commercial real estate
- Rules for headlines, subheads, CTAs and navigational copy
- Guidance for writing about the firm, its leadership and its services
2. Page Content Templates and Site Architecture Recommendations
Create structured, production-quality templates for core website page types. The scope is expected to include approximately 15-20 core pages and 25-30 landing pages.
Each template should define:
- Recommended content zones
- Word-count guidance
- SEO metadata fields
- Sample copy written at production quality
- Guidance for how the page should function within the broader site experience
The contractor will also provide a point of view on site architecture, including recommended additions, removals or refinements that would improve site utility. Structural changes will require leadership approval, so the current site map should be evaluated but not treated as fixed.
3. Content Audit and Copy Remediation
Review existing website copy against the completed style guide. Identify gaps, inconsistencies and underperforming content, then produce revised copy for high-priority pages.
This is not a “redline only” audit. The contractor will be expected to synthesize findings into usable, production-ready copy where needed.
Scope Notes
- This engagement does not include: CMS implementation, website development, technical QA, management of the development vendor
- The contractor will have a defined handoff point with the development vendor but will not be responsible for managing that relationship.
- All deliverables are owned by Mohr Partners upon completion. A standard IP assignment will be included in the contract.
- All copy deliverables must be written by the contractor. AI-assisted research and outlining are acceptable; AI-generated copy submitted as finished work is not. Mohr Partners expects content that reflects original editorial judgment.
Qualifications
Required:
- 8+ years in content strategy, editorial, or brand writing roles
- Demonstrated experience with B2B professional services firms, such as real estate, finance, consulting or similar industries
- Ability to independently develop a style guide from scratch, not adapt a template
- Strong command of written English at a professional publishing standard
- Portfolio that includes web content for corporate or institutional clients
- Comfortable working across time zones with an async-first communication style
Preferred:
- Familiarity with commercial real estate
- Experience delivering editorial systems (style guides, content frameworks) that non-writers can use
- Prior engagement with US- or UK-headquartered clients
Engagement Terms
- This is a fixed-price contract with payment tied to agreed milestones.
- Proposed milestones include editorial style guide delivery, template set and site architecture recommendations, content audit and remediation copy delivery, and landing page content delivery
- Candidates should submit a fixed-fee proposal for the full engagement.
How to Apply
Applications are accepted through Mohr Partners’ careers portal via Paycor. Submit the following with your application:
- A brief cover note (300 words or fewer) describing your relevant experience and why this engagement is a fit.
- Two to three portfolio samples of web content or editorial systems work for B2B clients.
- Your proposed fixed fee for the full engagement, with a brief note on how you’ve structured it.
Applications that do not include a fee proposal will not be reviewed.
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