Senior Consultant, SEO & AI Search

About the role

Chartis Interactive is looking for a Senior Consultant, SEO & AI Search to support execution of AI Search (SEO/AEO/GEO) projects across key clients. Candidates need to have hands-on experience in improving performance across organic search, owned branded assets, and integration with SMEs in paid search, content, development teams and analytics.

Senior Consultants are responsible for supporting SEO/AI Search strategy with hands-on activities such as customer behavioral analysis, search insights, content strategy builds, technical performance assessments, external brand signals, creation of detailed content/technical briefs, competitive assessments, managing impact reporting, and supporting clients through implementation or strategic recommendations.

Candidates should possess a very strong understanding and curiosity of the evolving search landscape, and passion for testing new theories and approaches, to bring innovative solutions to our clients. Candidates should enjoy problem-solving while developing their SEO and consulting skillsets.

How You Impact Every Day

• Understand clients’ organic growth and marketing objectives to support SEO/AI Search strategy execution led by SEO Lead/Manager - as it relates to their products, industry, competitive landscape, and larger business goals.
• Conduct research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources, and/or workflows. This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
• Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google organic search and AI Overviews, plus Gemini, OpenAI (ChatGPT), Anthropic (Claude), Perplexity, etc.
• Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams.
• Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
• Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
• Provide detailed recommendations and strategic briefs, supporting content optimization and creation.
• Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
• Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
• Implement and maintain structured data (JSON-LD/schema.org) and manage AI crawler access (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, etc.) to improve content visibility and citation in AI search results.
• Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.
• Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach.
• Audit brands external digital footprint to improve overall brand presentation.
• Update reports for performance using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb).
• Familiarity with AI visibility and citation-tracking platforms (e.g., Profound, Scrunch, Semrush Enterprise, Semrush AIO, BrightEdge AEO) is a plus.
• Identify new and emerging opportunities in search, best practices, and industry updates.
• Develop insights and actions based on qualitative and quantitative data analysis.
  
  
  

Qualifications

• Passionate about Digital Marketing, SEO/Search, AI, and desire to learn, experiment and innovate, to not only make an impact for our clients, but drive personal growth
• Proven SEO experience, 5+ years
• Subject matter expert understanding of technical and content elements that impact organic search performance rankings
• Ability to own technical assessments, content recommendations, and strategic opportunities independently, with support from broader SEO/AI Search/Digital Strategy team.
• Proficient in identifying issues and areas of improvement with SEO performance
• Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.)
• Working knowledge of HTML, CSS, JavaScript, structured data/schema markup (JSON-LD), and how LLMs crawl, parse, and cite web content, as it relates to both traditional search engines and AI/LLM-based search platforms
• Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry
• Previous experience working across multiple brands or enterprise websites highly desired
• Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Excellent communication skills (verbal and written)