Senior Business Analyst - Marketing & Demand (m/f/d)
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AI Summary
Analyze the buyer funnel and marketing performance to provide actionable recommendations for growth and demand development. Collaborate with senior leadership and controlling to manage budgets, scenario planning, and marketing attribution.
About
As a Senior Business Analyst - Marketing & Demand, you'll be part of the Business Intelligence team and the central point of contact for the entire demand side of our global marketplace. You create transparency around buyer behavior, funnel performance, and the effectiveness of our marketing investments - and translate complex data signals into clear, actionable recommendations with real business impact.You work closely with Growth Senior Leadership and you're not just a numbers supplier, but a sparring partner on equal footing: you defend your assessments with data-driven conviction - even when they're uncomfortable.
What you can expect
- Demand Analytics: You analyze the entire buyer funnel - from traffic and awareness through conversion, retention, and LTV. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development
- Marketing Performance & Attribution: You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and assess channel efficiency based on ROAS and incrementality measurement
- Planning, Scenarios & Budget Management: You work closely with controlling. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation
- Your Environment: You sit in the BI team. Your closest interfacesare: Growth & Marketing (primary stakeholder), Controlling (co-pilot for planning and budgeting), Senior Leadership (recipient of your insights)
- Proactive Growth Impulses: You don't wait for briefings - you independentlyidentifyefficiency and growth opportunities, develop concrete recommendations, and bring them to discussions with marketing and senior leadership
What sets you apart
- At least six years of experience in marketing analytics, growth analytics, or a comparable analytical role - ideally in a marketplace or e-commerce environment
- Deep understanding of relevant marketing and profitability metrics: ROAS, CAC, LTV, payback period
- Strong understanding of attribution logic (including last non-direct and data-driven approaches) and incrementality measurement, and you know when to apply each method
- Broad understanding of common marketing channels and their mechanisms - particularly SEO, SEM, and conversion funnels
- Ability to translate complex analyses into clear storylines and precise recommendations
- Very strong SQL skills; experience with modern data stacks (e.g., Snowflake, dbt, AppsFlyer, or comparable tools) is a plus
What we offer
- We only offer permanent employment contracts
- 30 days of vacation per year
- Working from HQ in Karlsruhe? Our kitchen conjures up a truly excellent, free meal for you every day
- On December 24th and 31st, we’ll give you an additional day off
- Work abroad for up to 20 days per year: Working with a sea view? Yes, please!
Diversity@Chrono24: We believe in the power of diversity.
Diversity is our strength.At Chrono24, we embrace diversity because we believe it enriches not only our corporate culture but also our success. Be yourself – and let’s achieve great things together!
About us
JOIN US NOW!
We stand for a dynamic company culture with flat hierarchies and strong team spirit. We are growing fast—and love pushing beyond our limits. By actively shaping our future, we create an inspiring and attractive work environment.
Do you want to be part of it? Then apply now and become a valuable member of our team in a company that keeps growing—with you!
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