Senior Acquisition Marketing Executive - Affiliates

Who we are

Duelbits is a crypto-native entertainment platform spanning casino, sportsbook, and prediction markets, built for a digital-first generation.

We operate at the intersection of gaming, crypto, sports, and internet culture, combining high-performance marketing with real-time product experiences. Acquisition sits at the core of our growth engine, driving high-value players across multiple channels and markets.

What we’re looking for

We’re looking to engage a Senior Acquisition Marketing Executive - Affiliates to own and scale Duelbits’ affiliate channel, our highest-volume acquisition driver.

This role carries direct responsibility for sourcing partners, structuring deals, and optimising performance across FTDs, CPA, and player quality. You’ll manage the affiliate lifecycle end-to-end while ensuring the channel is fully integrated into the broader acquisition ecosystem.

This is a role for someone commercially sharp, data-driven, and focused on unlocking scalable growth across casino, sportsbook, and predictions.

What you’ll be doing

Affiliate Growth & Optimisation

• Own day-to-day performance of the affiliate portfolio across all verticals.
• Source, negotiate, and onboard new affiliate partners (networks, publishers, media buyers, comparison sites).
• Optimise commission structures (CPA, rev share, hybrid) to maximise ROI and player quality.
• Test new affiliate types, geographies, and traffic sources to diversify acquisition.
• Monitor competitor activity and emerging opportunities across crypto, iGaming, and esports.

Performance & Analysis

• Own reporting and performance tracking for the affiliate channel.
• Analyse partner-level metrics: FTDs, CPA, LTV, ROAS, and player quality.
• Identify underperformance and implement corrective actions.
• Run cohort analyses to evaluate long-term value by partner and deal structure.
• Deliver structured insights and recommendations to the Head of Acquisition and CMO.

Partner Management & Execution

• Build and maintain relationships with affiliate partners, networks, and agencies.
• Manage negotiations, rate cards, and performance-based agreements.
• Provide partners with creatives, tracking links, and updated offers.
• Ensure accurate tracking, attribution, and compliance across all partnerships.

Testing & Innovation

• Lead testing across affiliate strategies: offers, creatives, geos, and partner types.
• Work with BI to validate hypotheses and optimise performance.
• Identify new growth opportunities across crypto, Web3, and emerging channels.

Cross-Functional Collaboration

• Work with BI on attribution, tracking, and fraud detection.
• Align with CRM to optimise onboarding and early-stage conversion.
• Collaborate with creative teams to develop high-performing assets.
• Share insights with acquisition and product marketing teams to inform strategy.

What you bring

Core Capability

• 2+ years’ experience in affiliate or acquisition marketing within iGaming, crypto, fintech, or performance-led environments.
• Strong understanding of affiliate mechanics: deal structures, commission models, and tracking platforms.
• Proven ability to scale affiliate programmes and deliver against FTD and CPA targets.
• Strong analytical capability; comfortable working with performance data and dashboards.
• Experience with Excel/Sheets; familiarity with SQL, Looker, GA, Tableau or similar tools is a plus.
• Strong negotiation skills and commercial judgement.
• Excellent communication and partner management skills.
• Self-driven and comfortable operating in a remote, fast-paced environment.

Advantageous Experience

• Experience within crypto or Web3 acquisition.
• Familiarity with iGaming affiliate platforms and networks.
• Understanding of SEO-driven affiliate models and comparison traffic.
• Knowledge of regulatory requirements across multiple markets.
• Exposure to blockchain, wallets, and crypto-native audiences.

What we offer

• Competitive package with performance-linked incentives.
• Fully remote collaboration.
• Direct impact on one of the core growth channels of the business.
• Opportunity to scale a high-performing affiliate programme globally.
• Work alongside a fast-moving, data-driven marketing team.