Retention Marketing Strategist Contractor

About the role

We are seeking a Retention Marketing Strategist for an initial 3-month contract role, with the potential for extension or conversion to a full-time position based on performance and business needs.

In this role, you will lead retention marketing efforts for a portfolio of eCommerce clients, owning both the strategy and execution of high-impact email and SMS programs designed to drive customer lifetime value, repeat purchase behavior, and revenue growth. This position perfectly blends strategic planning with hands-on execution. During this 3-month contract, you’ll design, build, test, and optimize campaigns and automations, while partnering closely with copywriters, designers, and account managers to ensure programs are data-driven, on-brand, and aligned with each client’s broader growth goals.

The ideal candidate is both analytical and creative, confident presenting insights directly to clients, and highly motivated by measurable performance outcomes.

What You'll Do

Strategy & Planning

• Develop and own retention marketing strategies across email and SMS for assigned clients.
• Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting.
• Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks

Campaign & Automation Execution

• Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty).
• Partner with copywriters and designers to deliver compelling, conversion-focused creative that aligns with each brand’s voice and guidelines.
• Ensure all programs follow deliverability, compliance, and best-practice standards.

Optimization & Performance

• Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth.
• Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement
• Use data and insights to make proactive recommendations and confidently challenge underperforming strategies

Client Collaboration & Communication

• Support account managers in client meetings by presenting strategy, results, and recommendations
• Clearly communicate performance insights, testing outcomes, and next steps in client-facing reports and discussions.
• Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives

Cross-Functional Collaboration

• Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on-site experiences.
• Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.

What You Bring

Required:

• 2-4 years’ hands-on experience in retention, lifecycle, or email/SMS marketing for eCommerce brands (agency experience strongly preferred)
• Proven experience building and optimizing email and SMS campaigns and automated flows
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies
• Experience analyzing performance metrics and using data to inform strategy and optimization
• Ability to manage multiple clients, priorities, and deadlines in a fast-paced environment
• Excellent written and verbal communication skills, including client-facing presentations
• High attention to detail and strong project management skills

Preferred:

• Experience with leading retention platforms such as Klaviyo, Attentive, Postmark or similar
• Familiarity with eCommerce platforms (Shopify, Shopify Plus, BigCommerce)
• Understanding of email deliverability best practices and compliance (CAN-SPAM, TCPA, GDPR)
• Agency experience managing a portfolio of eCommerce clients