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The Regional Business Manager is responsible for driving sales growth and revenue within the Gulf Coast territory by managing customer relationships and distribution partners. This role involves executing strategic sales plans, maintaining an accurate CRM pipeline, and conducting regular customer interactions.
Join our team at the Techlab site, part of the SSI Diagnostica Group, as a Regional Business Manager and help shape the future of healthcare technology. We are seeking an experienced professional to lead strategic growth initiatives within the region. This is an opportunity to contribute to meaningful innovations in a collaborative environment focused on improving patient outcomes.
About Us
We are a global company specializing in the design, development, and manufacture of IVD medical device kits. Our mission is to improve patient outcomes and transform healthcare delivery through technology and a commitment to quality. Our portfolio includes solutions for infectious disease, respiratory conditions, and blood-borne illnesses. We foster a culture of collaboration, continuous learning, and professional growth.
The Opportunity
The Regional Business Manager (RBM) is responsible for increasing sales and revenue within an assigned geographical area (Gulf Coast) by working with new and existing customers. This person will collaborate with internal teams and distribution partners, manage a sales pipeline, and develop strategies to grow market share. The Regional Business Manager reports directly to the US Director of Sales.
Key Responsibilities
Develop and execute a strategic and tactical sales plan to achieve territory growth goals.
Maintain and manage a strong funnel, utilizing a CRM tool (SalesForce.com) with an accurate monthly forecast.
Collaborate with distribution partners to optimize performance, protect base business and close new business with a minimum of 20 monthly touches with partners (live, remote, phone)
Clearly communicate the value and benefit of TECHLAB’s portfolio of solutions
Responsible for weekly and monthly preparations of all reports to be submitted to sales management (e.g., weekly expenses, monthly forecast report)
Conduct regular customer contacts with a minimum of 20 weekly customer interactions (live, remote, phone, and email), including overnight travel
Represent TECHLAB at customer sites, trade shows, and industry events
Position Goals
Sales Performance
Annual Territory Business Plan focus, and execution of Top 10 customer accounts and top 30 opportunities.
Execution of strategies and tactics highlighted and defined by the U.S. IDN Manager and his territory-specific IDNs, as identified with U.S. Sales Director.
Territory Business Management
SFDC funnel, opportunity, and dashboard management as instructed by the Sales Director.
Distribution and IDN Execution
Lead the distribution partner reps and sales leadership effectively in conducting a meeting cadence and opportunity-focused efforts to close top opportunities and identify new opportunities monthly.
Required Qualifications and Experience
Bachelor’s degree, preferably in a science or business, with 2-3+ years of sales experience, ideally in a healthcare environment
OR
Associate degree, preferably in a science or business field, with 5+ years of relevant sales experience in healthcare
Must reside in the Gulf Coast region (FL, GA, AL, MS, LA) within 1 hour of a major airport
Proficient with Microsoft Office and CRM tools (e.g. SalesForce.com)
Willing to travel 50% - 75%
Ability to independently manage a multi-state territory while working from a home office
Preferred Qualifications
Experience selling through and working closely with distribution channels
Strong understanding of sales process including prospecting, qualifying, growing existing customer business, and closing
Experience in laboratory diagnostics is highly desirable
We are an equal opportunity employer and value diversity. We do not discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, or veteran status.
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