Public Relations Specialist
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AI Summary
The specialist will be responsible for developing and executing PR strategies for both B2B tech and consumer brands, focusing on translating complex products into compelling narratives and securing high-impact media placements. Key duties include media relations, leading PR efforts for launches and events, tracking performance metrics, and collaborating with internal strategy and GTM teams.
Benefits:
- Bonus based on performance
- Flexible schedule
- Paid time off
Part-Time PR Specialist / Consultant (Tech + Consumer Media)
Company: FORONE
Location: Remote (U.S.-based preferred, Bay Area candidates a plus)
Type: Part-time (15–25 hrs/week)
About FORONE
FORONE is a cross-border marketing and growth consultancy helping global companies enter and scale in the U.S. market. We specialize in go-to-market strategy, narrative building, and integrated campaigns across emerging industries including robotics, AI, and consumer tech.
Our clients range from early-stage startups to high-growth companies navigating U.S. expansion—from stealth-mode launches to major milestones such as CES.
Role Overview
We are looking for a Part-Time PR Specialist / Consultant to lead media strategy and execution across both B2B tech and consumer-facing brands. This role is ideal for someone who understands how to translate complex products into compelling narratives, build strong relationships with media, and drive earned coverage that supports go-to-market goals.
You will work closely with our internal strategy team and founders to shape positioning, pitch stories, and secure high-impact media placements.
Key Responsibilities:
Media Strategy & Narrative Development
- Develop PR strategies aligned with product stage (MVP to launch to scale, growth)
- Craft compelling narratives for emerging tech (AI, robotics, SaaS) and consumer-facing products
- Translate technical concepts into clear, media-friendly story angles
Media Relations & Outreach
- Build and manage relationships with tech, business, and consumer/lifestyle media
- Pitch and secure coverage across top-tier and niche publications
- Coordinate interviews, embargoes, and media briefings
Campaign Execution
- Lead PR efforts for product launches, fundraising announcements, and major events (e.g., CES)
- Develop press materials including press releases, media kits, and talking points
- Manage outreach pipeline and follow-ups
Media Intelligence & Reporting
- Identify relevant journalists, editors, and creators
- Monitor trends across tech and consumer media landscapes
- Track performance metrics such as coverage quality and message pull-through
- Provide insights and recommendations for optimization
Cross-Functional Collaboration
- Work closely with strategy, content, and GTM teams
- Support narrative testing and positioning refinement
- Align PR efforts with broader marketing and growth objectives
Qualifications:
Required
- 5+ years of PR experience in tech and/or consumer media
- Strong relationships with U.S.-based journalists and media outlets
- Proven track record of securing meaningful media coverage
- Experience working with startups or high-growth companies
- Excellent storytelling and writing skills
Preferred
- Experience supporting U.S. market entry for global companies
- Familiarity with founder-led storytelling
- Experience with B2B, robotics, or consumer tech narratives
- Exposure to venture ecosystem and fundraising announcements
- Experience with major industry events such as CES, SXSW, or TechCrunch Disrupt
What It’s Like Working with FORONE
- We move fast and operate like a startup—things are often in motion, not fully defined
- We value people who take ownership and drive things forward without waiting for instructions
- We think strategically, but care deeply about execution and getting things done
- We work closely as a team and with our clients—clear communication and collaboration matter
Compensation
- Hourly: $75 – $100 per hour
- Flexible based on experience, media relationships, and scope of work
- Estimated commitment: 15–25 hours per week
We are open to structuring this as a monthly retainer depending on engagement scope.
How to Apply
In addition to your resume, please include:
How to Apply
In addition to your resume, please include:
- Your LinkedIn profile
- 2–3 examples of relevant media placements or PR case studies
- A brief note outlining your approach to PR for early-stage or cross-border companies
Flexible work from home options available.
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