Public Relations Director

Overview

The Public Relations Director leads Cotiviti’s external communications strategy, driving brand visibility, executive thought leadership, and market positioning across the healthcare ecosystem. This role owns Cotiviti’s public relations (PR) program, including media relations, earned media opportunities, executive thought leadership, press releases, speaking opportunities, social and digital media and awards program. This individual is responsible for developing and executing integrated PR programs that elevate Cotiviti’s reputation as a leader in healthcare analytics while supporting business growth and reinforcing trust with key stakeholders.

Responsibilities

PR Strategy and Leadership (30%) 

• Develop and lead an integrated PR strategy aligned to enterprise priorities, brand positioning, and growth objectives. 
• Serve as a trusted advisor to executive leadership on corporate narrative, messaging, and communications strategy. 
• Lead high-impact PR programs spanning earned media, awards, speaking platforms, and thought leadership initiatives. 
• Establish and oversee measurement frameworks that assess the reach, quality, and business impact of earned media. 
• Partner across marketing, product marketing, and executive leadership to ensure aligned messaging and coordinated campaign execution. 
• Shape communications strategies for major corporate initiatives, product launches, and high-visibility announcements. 
• Ensure message consistency and strategic alignment across digital, social, and corporate communication channels.

Media Relations and Executive Visibility (30%) 

• Cultivate and leverage senior-level relationships across top-tier healthcare, business, and technology media, with an established network both within and beyond healthcare. 
• Lead proactive media engagement that secures high-value coverage, executive interviews, and strategic visibility opportunities. 
• Position senior executives as credible, differentiated thought leaders on priority market and industry topics. 
• Lead responses to media inquiries and serve as a company spokesperson when appropriate. 

Content and Narrative Development (30%)  

• Oversee the development of press releases, bylines, media pitches, and executive communications that advance the company narrative. 
• Ensure clear, consistent, and differentiated messaging across all external communications channels.  
• Translate complex data, analytics, and healthcare solutions into compelling narratives for key external audiences. 

Reputation and Crisis Communications (10%)  

• Develop and maintain crisis communications strategies that protect and strengthen the company’s reputation.  
• Serve as a core member of the crisis response team, leading communications for high-stakes situations. 
• Monitor the media landscape to identify emerging risks, issues, and strategic opportunities. 

General 

• Complete all responsibilities as outlined in the annual performance review and/or goal setting.  
• Complete all special projects and other duties as assigned. 
• Must be able to perform duties with or without reasonable accommodation.  

This job description is intended to describe the general nature and level of work being performed and is not to be construed as an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement and is subject to change as the needs of Cotiviti and requirements of the job change.   

Qualifications

• 7–10 years of experience in public relations and/or corporate communications, preferably in healthcare or technology. 
• Proven success leading strategic PR programs and securing top-tier media coverage. 
• Exceptional writing, storytelling, and executive communications skills. 
• Bachelor’s degree in marketing or related field, or equivalent experience. 
• Reliable, driven, and able to prioritize and deliver high-quality work under deadlines. 
• Effective collaborator across all levels, including senior leadership. 
• Excellent written and verbal communication skills. 
• Strong problem-solving, independent judgment, and solution-oriented thinking.

Cognitive/Mental requirements:

• Demonstrated ability to balance activities across multiple internal customers, campaigns, tasks, and performance pressures. 
• Strong analytical skills with the demonstrated ability to research prospective customers and plan sales prospecting activities accordingly. 
• Excellent oral and written skills. 
• Strong interpersonal skills required. Understands that internal customers’ interests are best served through continuous prospecting and intelligence gathering activities and proactive communication with sales partners. 
• Must be able to perform daily functions with little or no direct supervision.

Physical Requirements and Working Conditions:

• Ability to travel ~15%. 
• Remaining in a stationary position, often standing, or sitting for prolonged periods. 
• Communicating with others to exchange information. 
• Repeating motions that may include the wrists, hands and/or fingers. 
• Assessing the accuracy, neatness and thoroughness of the work assigned. 
•  Must be able to provide high-speed internet access / connectivity and office setup and maintenance.  
• Must be able to provide a dedicated, secure work area. 

Base compensation ranges from $115,000 to $145,000 per year. Specific offers are determined by various factors, such as experience, education, skills, certifications, and other business needs. This role is eligible for discretionary bonus consideration. 

Since the job will be based remotely, all interviews will be conducted virtually.

Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.

Date of posting: 6/12/2026

Applications are assessed on a rolling basis. We anticipate that the application window will close on 7/12/2026, but the application window may change depending on the volume of applications received or close immediately if a qualified candidate is selected.

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