Identify, negotiate, execute, and evaluate promotional campaigns with broadcast media and brand partners, overseeing creative assets and prize fulfillment. Maintain partner relationships and Salesforce records, monitor campaign performance, and prepare post-campaign recaps.
VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996. As part of our Promotions team, we're seeking a team-focused individual for our Promotions Manager role.
This role has the opportunity to be remote, but must be located in Florida.
Core Responsibilities:
Identify and evaluate promotional opportunities with broadcast media and brand partners to drive media value and strengthen the VISIT FLORIDA brand. Lead the negotiation, execution, and recap of promotional campaigns.
Oversee the creative process for all promotional assets, ensuring alignment with VISIT FLORIDA brand standards.
Provide promotional partners with all necessary materials, including prize package details, approved messaging, and creative assets for both VISIT FLORIDA and our industry partners.
Manage the prize fulfillment process for campaigns, securing prize certificates from industry partners and distributing them to promotional partners.
Create and maintain accurate promotion records in Salesforce, monitor campaign performance, gather all required proof of performance, and prepare comprehensive post-campaign recaps for participating partners.
Establish and maintain strong, productive relationships with promotional partners and industry partners. Travel as necessary to build relationships, develop new opportunities, and deliver professional presentations.
Minimum Qualifications:
Bachelor's degree in marketing, communications, advertising, or related field.
3+ years professional experience.
Strong relationship-building skills. Ability to create and maintain relationships with media contacts, brand representatives, and other industry partners.
Ability to articulate benefits to potential and existing promotional partners. Strong sales mentality with the ability to reach media value goals in market.
Ability to successfully manage multiple projects. Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload and meet deadlines.
Effective presentation skills and ability to represent VISIT FLORIDA at various events.
Position includes travel that requires a valid driver's license.
Preferred Qualifications:
Experience developing and executing radio and television promotional opportunities with broadcast media.
You will be a cultural addition if you:
Thrive in a fast-paced, dynamic work environment
Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun
Benefits & Perks:
Work with a knowledgeable, high-achieving, passionate, experienced & fun team
Comprehensive benefits package, including medical, dental, and vision plans
401(k) plan with generous employer match
Vacation time, paid company holidays, and volunteer hours
Professional development opportunities and tuition reimbursement for continued learning
Apply Now:
Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: https://www.visitflorida.org/careers.
The application deadline for this position is Monday, October 26th.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
