Product Marketing Manager- Offers
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AI Summary
The Product Marketing Manager will develop and optimize customer offers to drive subscriber growth and maximize profitability across various portfolios. They will partner with cross-functional teams to build financial models, validate business cases, and execute cohesive pricing and packaging strategies.
Product Marketing Manager- Offers
Department: Business Analytics
Employment Type: Full Time
Location: Remote - United States
Reporting To: Michael Horan
Compensation: $100,000 - $135,000 / year
Description
This role is central to developing and optimizing customer offers that drive subscriber growth, strengthen customer value, and maximize long-term profitability across acquisition, existing customer, retention, and SVOD portfolios.
You'll combine analytical expertise, financial acumen, and marketing strategy to shape their portfolio of offers. Beyond building business cases, you'll partner with strategy owners to challenge assumptions, refine offer concepts, and identify better solutions before they reach execution. Success in this role requires thinking holistically across products, channels, customer segments, and lifecycle touchpoints—recognizing dependencies across pricing, packaging, promotions, and customer experiences to develop strategies that are financially sound, operationally executable, and compelling for customers.
Job Responsibilities
Essential Functions:
- Challenge and validate assumptions, and partner with strategy owners to refine offer concepts before business cases are developed.
- Develop business cases and financial models that evaluate acquisition, existing customer retention, and SVOD offers.
- Evaluate offers across products, channels, customer segments, and lifecycle touchpoints to support a cohesive offer, pricing, and packaging strategy.
- Build forecasts and financial models using sound assumptions when data is limited or ambiguous.
- Partner with Finance, Sales, Marketing, Analytics, and Product teams to develop and execute offer strategies.
- Deliver executive-ready insights and presentations that simplify complex analyses and support strategic decision-making.
- Proven strength in financial modeling, business case development, and strategic analysis.
- Ability to balance customer, marketing, financial, and operational perspectives when evaluating business opportunities.
- Demonstrated ability to influence strategy by asking insightful questions, challenging assumptions, and recommending better solutions.
- Experience evaluating complex business decisions that span multiple products, customer segments, and cross-functional organizations.
- Ability to simplify complexity while recognizing dependencies across pricing, packaging, promotions, and customer lifecycle strategies.
- Collaborative mindset with the curiosity and business judgment to thrive in a fast-paced, evolving environment.
Position type
- Full time
Travel:
- May be requested to travel for in-person team meetings once or twice a year.
Job Qualifications
Education/Certifications:
- Bachelor’s degree in Business
Preferred Education/Certifications:
- Economics, Finance, Marketing, or related field preferred
Experience:
- Experience in pricing, offer strategy, customer acquisition, and retention marketing.
- Experience in subscription-based, streaming (SVOD), telecommunications, media, or other recurring revenue businesses.
- Experience with Power BI, Tableau, or similar business intelligence tools.
- Ability to present complex analyses to senior leaders and influence strategic decisions.
Skills and Qualifications:
- Advanced Excel and PowerPoint skills; SQL/Snowflake. BI tools (Power BI, Tableau) are a plus.
- Background in pricing and offers, subscription, streaming, or recurring revenue businesses.
- Strong analytical, problem-solving, and communication skills.
Physical Requirements: N/A
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed, as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Benefits
- Medical, Dental, Vision, and Life Insurance
- Flexible Spending Accounts (Medical and Dependent Care)
- 401(k) Plan with Company Match
- Generous Paid Time Off
- 10.5 Paid Holidays
- Career Development Opportunities
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