Product Marketing Manager (Mid/Senior) - AI-native SaaS
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AI Summary
Location: Warsaw (hybrid) or remote within Poland
Salary: 12-20k PLN on B2B or equivalent on contract of employment (UoP)
Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.
Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!
A few facts about us:
Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1
We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.
Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service!
Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.
Currently, we hire over 150 fantastic people.
Lyro, one of our flagship AI products, is to customer service what Claude is to AI — a customer service platform that lets teams build, test, and deploy customer service agents anywhere.
By joining as Product Marketing Manager (Mid/Senior), you'll own product marketing for one of our AI business lines - shaping how we tell the product story and how we launch. We're looking for a hands-on Product Marketing Manager with a strong go-to-market mindset. You'll own positioning, messaging, launches, and sales enablement, while actively creating the assets that bring them to life — from website content and launch materials to sales collateral and lifecycle campaigns.
We live from launch to launch. You'll lead release communication end-to-end, keep the website sharp and current, and translate product understanding into messaging that lands with both builders and operators. Experimental work is part of the role — testing across different ideas and initiatives to understand what drives impact.
We work AI-first — and yes, you'll learn to use Claude Code and ship your own commits (we'll teach you; what matters is an open mind). This is a highly hands-on role — staying flexible, moving quickly, and focused on creating and shipping work while executing PMM initiatives end-to-end.
If you're equally excited by shaping the strategy and shipping the work, we'd love to meet you.
As the Product Marketing Manager (Mid/Senior), you will:
Own and continuously update website content and product messaging to ensure clarity and conversion impact.
Run release communication launch-to-launch — coordinate video production and own social distribution across channels to drive awareness and adoption.
Partner closely with performance marketing to turn launches into measurable growth and revenue impact.
Immerse yourself in the product (multi-agent, MCP-native, evals, bring-your-own-model) to communicate its value with precision.
Use AI as an accelerator — work in Claude Code and ship content/site changes yourself.
Prepare sales enablement materials and email marketing automation (EMA) content — write and edit campaigns that nurture leads, keep users engaged across the lifecycle, supporting retention and conversion.
Lead experimental projects, such as testing influencer collaborations to amplify Lyro launches — exploratory in nature, with the goal of learning what scales and what could evolve into dedicated partnerships over time.
You are the perfect fit if you have:
At least 3 years of product marketing experience in B2B SaaS, ideally for technical, AI, dev-tool, or PLG products.
A strong track record of release/launch communication - owning the story across channels, including video.
An open, AI-first mindset with active daily use of AI tools like Claude Code — used to write, ship, and iterate on content and product work.
Comfort owning website content and product messaging.
An analytical mindset and the ability to use data to make decisions and optimize results.
A high taste for quality and the drive to find creative solutions.
The ability to move with a sense of urgency in a fast-paced, launch-driven environment.
Advanced English - B2/C1 level with strong language intuition and editorial judgment.
We would like to offer you:
A unique opportunity to shape product marketing as the dedicated PMM for an AI business line.
An independent role with a strong impact on the company's growth.
Work in a small, flat structure, with real decision-making power and a shared passion for purpose-driven work.
Work with an experienced, international team that continually shares knowledge and isn't afraid to test new solutions.
Great development opportunities - learn by solving real, high-stakes challenges on the job, supported by company-sponsored courses and conferences.
Remote or hybrid work model from our Warsaw office (CIC on Chmielna St.).
26 days off guaranteed per year.
Sport & wellness benefit - no extra charge.
Private medical care - no extra charge.
Mental well-being program – individual therapy sessions and resources for employees.
Free access to one of the most popular e-book/audiobook services.
Regular social events (company-wide offsites, team events).
Individual work tools—MacBook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs
What happens when you send your CV?
Video call with a recruiter about the position and the team.
1st interview with the Hiring Manager and the recruiter.
Recruitment Task
Final Interview
Offer and fireworks 🎉
Diversity Statement
One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.
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