Product Marketing Manager - Chile

Job Description:

Duties and Responsibilities

Strategic Leadership

· Lead the 3-year strategic planning process for assigned product categories, defining growth opportunities, pricing strategies, customer segmentation, and channel strategies.

· Own full lifecycle management of the product portfolio (innovation, launch, optimization, maturity, and obsolescence).

· Drive financial performance analysis: revenue, profitability, ROI, pricing elasticity, and forecast accuracy.

Market Insight and Commercial Strategy

· Lead the end-to-end New Product Introduction process for Latin America, developing robust commercial plans that guarantee successful regional market entries and alignment with local supply chain capabilities.

· Lead market research activities, including field testing, customer voice studies, regulatory analysis, and competitive intelligence.

· Define and approve product positioning, messaging, and commercial value propositions.

· Develop go-to-market strategies including launch roadmap, promotional plans, training deployment, and commercial activations.

· Assess operational feasibility, market nuances, and regional compliance requirements to mitigate risks prior to product launches.

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Cross-Functional Leadership

· Directly manage, coach, and develop a regional product team, establishing priorities, evaluating performance, and driving professional growth.

· Lead cross-functional launch teams involving Finance, Sales, Channel Marketing, Operations, and Supply Chain.

· Partner with key distributors, retailers, customers, and influencers to drive penetration and channel adoption.

· Present strategies and performance updates to executive leadership.

Education and Experience Requirements

· Bachelor’s degree in marketing, Business, or similar (MBA preferred)

· 5–8 years of experience in Product Marketing, Product Management, or Strategic Commercial roles

· Proven leadership in go-to-market strategy, P&L ownership, and cross-functional management

· Strong business acumen with expertise in financial modeling, pricing strategy, and market analysis

· Excellent influencing, communication, and executive presentation skills

· Availability to travel up to 30%