Product Marketing Manager

We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators in DACH, France and the UK. Part of the KOSTAL Group, our team of 90+ employees works from our headquarters in Dortmund, Germany, or remotely across Europe. 

What You Will Do

Own Positioning & Messaging

• Define and continuously refine ICPs, positioning, and value propositions
• Translate product features into clear customer value and use cases
• Ensure consistency of messaging across all channels and markets

Customer & Market Understanding

• Conduct ongoing market, competitor, and customer research
• Build a deep understanding of:
  • Target personas (e.g., technical buyers, operations leads)
  • Customer needs, pain points, and decision drivers
• Bring structured insights back into Marketing and Product teams

Content & Go-to-Market Enablement

• Develop product-related content (e.g., product pages, sales materials, use cases)
• Support go-to-market initiatives and product launches
• Ensure Sales and Marketing teams are equipped with clear, usable materials

Cross-functional Collaboration

• Act as the key link between Product, Marketing, and Sales
• Work closely with:
  • Product teams on features, roadmap, and priorities
  • Marketing team on campaigns and content
  • Partner Marketing on joint initiatives
• Drive alignment across teams on product narratives

Measure & Improve Communication Effectiveness

• Track how messaging and content perform
• Use data and feedback to continuously improve communication impact
• Ensure product communication contributes to pipeline and revenue goals

What We Are Looking For

• Experience in Product Marketing or similar roles in B2B tech
• Strong ability to translate complex products into clear value
• Experience working with technical products and audiences
• Data-driven mindset with understanding of product and marketing metrics
• Strong stakeholder management and communication skills
• Experience working in cross-functional and agile environments
• Structured, proactive, and comfortable owning topics end-to-end

Nice to have:

• Background in eMobility, energy, or other deep tech industries
• Technical education or strong technical understanding

What Success Looks Like

• Clear and consistent product positioning across markets
• Strong alignment between Product, Marketing, and Sales
• High-quality, effective product content and enablement materials
• Improved communication impact on pipeline and customer understanding

• A purpose-driven company driving Europe’s transition toward electric mobility
• Passionate colleagues with a hands-on mentality
• A safe and future-oriented workplace as part of the Kostal group
• Flexible working hours and location
• Great opportunities for career growth
• Extras like gym or yoga class memberships, etc