Product Marketing & Community Engagement Manager (Med-Tech)
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AI Summary
Lead the execution of US marketing initiatives and community engagement to increase awareness of neurotechnology for pain management. Build strategic relationships with patient organizations, Key Opinion Leaders, and advocacy groups while localizing global content for the US market.
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Dental insurance
- Paid time off
- Vision insurance
We are recruiting on behalf of a client.
Role: Our client, Cymbathera, is searching for a Product Marketing & Community Engagement Manager (Med-Tech)
Reports to: Marketing Director
Location: Remote (East Coast) with a strong preference for those based in New York, NY; Boston, MA; Philadelphia, PA; or Washington, D.C.
About Cymbathera
At Cymbathera, we’re working on a new way to help people live with less pain.
Our approach uses targeted vagus nerve stimulation therapy to support the body’s own neural pathways - aiming to address pain where it starts, not just where it hurts. It’s non‑invasive and drug‑free, designed so people don’t have to choose between relief and the side effects of medication or surgery.
Founded by two internationally respected physicians and pioneers in vagus nerve research, building on over 25 years of scientific discovery, Cymbathera’s technology is thoughtfully developed within a rigorous scientific and regulatory framework and currently in the process of FDA approval. This is not another wellness gadget or lifestyle trend – it’s purpose‑built neurotechnology, created with long‑term patient care, trust, and clinical relevance in mind.
Join us in bringing the next generation of vagus nerve therapy to patients – an innovation that represents one of the most advanced, least‑invasive approaches to pain management available today.
Why We Need You
As we prepare for market entry and broader awareness in the US, we’re growing our marketing team and looking for a US Marketing & Community Lead. This role will help shape how this innovation is understood and trusted - by patients looking for better options, clinicians focused on responsible care, and health communities seeking meaningful progress.
The US Marketing & Community Lead will sit at the intersection of science, storytelling, and community – helping translate complex neurotechnology into meaningful, credible engagement.
Working closely with the Marketing Director and global cross‑functional partners, you will adapt global strategy into locally resonant activation, build lasting relationships, and help define what responsible, patient‑first neurotechnology engagement looks like in the US.
What You’ll Do
US Market Activation & Awareness
- Lead execution of US marketing initiatives in alignment with global strategy, exercising independent judgment to ensure market relevance, regulatory appropriateness, and brand consistency.
- Interpret and localize global messaging, positioning, and materials for the US market, balancing strategic intent, cultural context, and regulatory considerations.
- Define and drive approaches to increase awareness and meaningful engagement within patient communities, advocacy networks, and broader health and wellness ecosystems.
Patient Organizations, Advisory Boards & KOLs
- Develop and sustain strategic relationships with patient organizations and advocacy groups to build long‑term trust, credibility, and alignment.
- Identify & strategically engage Key Opinion Leaders and Advisory Board members in educational and awareness initiatives, including webinars, podcasts, events, and thought‑leadership forums.
- Partner with internal stakeholders to identify, evaluate, and onboard new KOLs and community ambassadors aligned with Cymbathera’s mission and scientific positioning.
- Plan and oversee Cymbathera’s participation in conferences, roundtables, and community‑focused events to maximize impact, relevance, and learning.
Content, Digital & Community Engagement
- Lead localization and activation of content across digital and social channels, ensuring initiatives align with global strategy while resonating with US audiences.
- Serve as a knowledgeable local representative and facilitator, shaping dialogue by enabling credible voices from patient organizations, KOLs, and advisors.
- Collaborate closely with the Marketing Director and AI & Content Lead to translate local market insights and community perspectives into content strategy and narrative development.
- Guide the distribution and amplification of centrally developed content through local channels and partnerships to drive engagement and relevance.
- Strategically leverage digital platforms to foster dialogue, gather insights, and strengthen community relationships rather than focusing on tactical content production.
- Ensure all local communications consistently reflect Cymbathera’s brand standards, tone of voice, and regulatory requirements.
Performance, Insights & Optimization
- Analyze engagement, reach, and performance data across channels to inform decisions and optimize local initiatives.
- Synthesize insights from social listening, community feedback, and digital analytics to identify trends, opportunities, and risks.
- Provide structured insights and recommendations to the Marketing Director, contributing to the ongoing refinement and evolution of the global marketing strategy.
Cross‑Functional Collaboration & Compliance
- Act as a key marketing partner, collaborating closely with the Marketing Director, clinical, regulatory, and external partners.
- Proactively identify and manage communication risks, ensuring all activities align with regulatory expectations and Cymbathera’s strategic positioning.
Who You Are
- 6-8 years of experience as a Marketing Lead.
- Experienced in MedTech, HealthTech, Wellness, or Life Sciences (OTC or adjacent preferred).
- Strong digital and social media expertise across platforms.
- A natural relationship builder with credibility, empathy, and clarity.
- Comfortable working with CRM, marketing automation, and analytics tools.
- AI literacy: ability to use generative AI tools for content creation, adaptation, and scaling.
- Entrepreneurial, proactive, and energized by collaborative, fast-moving, purpose‑driven environments.
Why Join Cymbathera
- Contribute to a new generation of vagus nerve therapy built on decades of research.
- Help differentiate serious, evidence‑driven neurotechnology from consumer wellness devices.
- Work closely with experienced global marketing, clinical, and regulatory teams.
- Play a meaningful role in shaping how patients and clinicians engage with a new approach to pain management.
- Combine scientific credibility with creativity, collaboration, and real‑world impact.
The salary range for this position is $110,000–$130,000, and the role is eligible for bonus compensation. Total compensation will be determined based on several factors, including experience, skill set, education, and geographic location.
This is a remote position.
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