Product Manager, SEO & Growth (Remote)
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AI Summary
About Trellis:
Trellis (https://trellis.law/) is the largest legal research platform for state trial courts, with coverage spanning thousands of courts and millions of cases across the U.S. We aggregate and structure trial court filings, rulings, motions, and outcomes into a unified, searchable platform, combining large-scale data infrastructure with AI-powered analysis to extract, organize, and surface insights across that data. This makes large-scale trial court research possible for the first time.
Our tools enable attorneys to analyze judge tendencies, evaluate opposing counsel, find and assess expert witnesses, and see which arguments and strategies have succeeded in similar cases, so they can assess risk earlier, save time on research, and develop more effective, data-backed case strategies.
About the Role:
Trellis is looking for a Product Manager, Growth to own two key growth levers: bringing the right buyers in through organic search and converting them through a strong product-led experience.
This role will split time between product-led growth and SEO, owning the connection between acquisition, activation, trial conversion and expansion. You’ll report to our Director of Product and work closely with Engineering and Design to define priorities, write clear requirements, unblock execution and measure impact through Amplitude and/or GSC.
This is a great role for someone who is analytical, technical enough to partner closely with Engineering and comfortable turning ambiguous growth opportunities into clear, measurable product work.
\nOwn Product-Led Growth
- Own the activation funnel from first session through paid conversion.
- Instrument the PLG funnel in Amplitude and define key activation benchmarks.
- Run structured experiments to reduce friction and improve time-to-first-value.
- Partner with Sales and Customer Success on trial, conversion and expansion motions.
- Connect PLG initiatives directly to activation and conversion metrics.
Own SEO & Organic Discovery
- Identify coverage gaps across Trellis’s large programmatic SEO footprint.
- Prioritize which case types, courts and court slugs should be expanded for indexing.
- Own canonical URL strategy and MCP/UTM attribution governance at scale.
- Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion.
- Track organic acquisition through in-product activation in Amplitude and GSC.
Drive Roadmap, Delivery, and Reporting
- Maintain a clear, written roadmap for PLG and SEO initiatives.
- Write scoped product requirements that Engineering can execute without unnecessary back-and-forth.
- Run sprint priorities and unblock Engineering and Design independently.
- Proactively surface blockers, risks, and trade-offs to stakeholders.
- Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers.
- 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership.
- Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale.
- Proficiency with GSC and Amplitude, or a similar product analytics platform.
- Strong comfort working with Engineering on technical requirements and implementation trade-offs.
- Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up.
- Experience in legal tech, court data, B2B SaaS or another complex data environment.
- Experience with AI-powered product features, MCP integrations, or attribution systems.
- Familiarity with large-scale indexing, schema, metadata, taxonomy or URL governance.
- Meaningful equity
- Full Medical, dental, and vision coverage (for you and your family). ALL premiums covered!
- 401k w/ full match up to state limit
- Work from anywhere, but be willing to travel for sales meetings, leadership retreats, etc
- Flexible vacation policy. You manage your own time
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